Staying in Compliance: The Legal Restrictions of Social Media
Posted on: Wednesday, October 5th, 2016
The business world is a fast-paced ever-changing environment; new employees come in, and older employees retire. New technology and practices arrive like a tidal wave and it is always a race to keep up and be one of the first to implement new methods or risk getting left behind by competitors. Social media is one […]
Are You Optimized? Become Easier to Find From Your Social Profile
Posted on: Wednesday, September 21st, 2016
Every company, no matter how big or small, should already be taking advantage of social media to achieve success in today’s interconnected and instant communication society. Websites like Facebook, Twitter, LinkedIn and Instagram let you connect with consumers instantly through simple, timely posts or with targeted messages filled with specifically intended verbiage. Social media profiles […]
Create Urgency to Click with Compelling Calls to Action
Posted on: Tuesday, June 21st, 2016
Social media is great for conversations with your audience, but when it comes down to the purpose of your business account, you ultimately are looking to bring prospects closer to taking the next step. Your call-to-action, or “CTA”, is the most compelling piece of information you’ll include in your posts. The CTA is crucial in […]
#Marketing: The Do’s & Don’ts For Using Hashtags
Posted on: Tuesday, March 1st, 2016
One of the most widely used and poorly understood aspects of social media is the hashtag, which is both a symbol (“#”) and an object. Hashtags are keywords or phrases that are linked to other posts that utilize that hashtag. If a user clicks on a hashtag in your post, he or she will be […]
7 Things Great Entrepreneurs Know
Posted on: Tuesday, April 15th, 2014
Leadership is not in your DNA. There is no genetic code for becoming a chief executive or a business owner. We’re all born with a clean slate, more or less. What happens next – your childhood, your upbringing, your education, your experience, your behavior, the choices you make – determines what you become. And what […]
