it's not the social media that work for you it's what you do to make it work

Are You Optimized? Become Easier to Find From Your Social Profile

Posted on: Wednesday, September 21st, 2016


Every company, no matter how big or small, should already be taking advantage of social media to achieve success in today’s interconnected and instant communication society. Websites like Facebook, Twitter, LinkedIn and Instagram let you connect with consumers instantly through simple, timely posts or with targeted messages filled with specifically intended verbiage. Social media profiles go beyond just connecting with your customers; they also enhance your business by making it more visible and searchable on the web.

Search Engine Optimization (SEO):

Search Engine Optimization, otherwise known as SEO, takes keywords from a web page and then ranks them according to various criteria. The better your SEO, the better chances your website can be found through an Internet search. Increasing your search-ability through the web makes your company more visible and findable. It also makes your digital marketing dollars go further.

Social media profiles help your website’s SEO due to the fact that Google loves fresh content. The more people link to and look at your social media profiles, the more Google’s search engine algorithms notice your website. This could, in turn, lead to higher rankings on a search page.

Optimizing Your Social Media Profiles:

There are several keys to optimizing your social profiles for search engines. The general idea is to display the same branding across as many channels as you need.

1) Consistency

The first key is to remain consistent across every channel. The name of your social media profile should remain the same across every network. That includes Facebook, Twitter, LinkedIn, and Instagram. This is also true with a social media profile photograph. The photo should be professional, sharp and pleasing to the eyes. Your company logo is a wise choice as a profile image as it helps your audience recognize your brand quickly and remember it more easily.

2) Completeness

Fill out as much of your business information as possible on each profile. Some social media websites show you a meter regarding the completeness of your profile. Check to see if you filed in each field properly and accurately. If you miss a few important pieces of information, your search rankings will lack and customers may have difficulty finding you.

Link all profiles back to the same web page; more specifically your company website. Use the same hashtags, location information and biographical data. Some profiles require more information than others. For instance, LinkedIn has several categories for a business to fill out, and that’s only after you create a professional profile for yourself. Twitter, on the other hand, has just a few lines in the profile visible once you reach someone’s Twitter feed. Familiarize yourself with the different profile capabilities of each network in order to better understand what is expected of your social pages in order to achieve higher search rankings.

3) Description

The description of each profile should contain similar keywords related to your business. If your business focuses on selling the most up-to-date fashions for women, those words should appear in each profile description. After you complete every aspect of your profiles, it’s time to start sending messages to your customers or clients!

Even the most tech-savvy business owners can sometimes need assistance with digital marketing. If you want to take your social media marketing to the next level, enlist the help of our Social Media Marketing Services and see what we can do for your business today!

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