it's not the social media that work for you it's what you do to make it work
Batya

Batya's Blog

Posted on: Friday, October 5th, 2012


1. Freakonomics The Movie

Freakonomics The Movie

Freakonomics The Movie (2010)

Six top documentarians including Morgan Spurlock (Super Size Me) tackle a film adaptation of Steven Levitt and Stephen Dubner’s best-selling book on incentives-based thinking.

Why it’s a must-see: The filmmakers weave brief, diverse tales aimed at answering the question: What really makes people do what they do? Will the possibility of a financial reward encourage students to improve their grades? Will sumo wrestlers cheat if given the incentive to do so? The answers are always entertaining and often surprising.

Lesson: If you understand the factors that motivate people to action, you just might be able to motivate them to become your biggest customer.

2. Once in a Lifetime

Once in a Lifetime

Once in a Lifetime: The Extraordinary Story of the New York Cosmos (2006)

This film profiles the New York Cosmos, the rowdy-yet-successful North American Soccer League team owned by Steve Ross (Warner Communications) and Ahmet Ertegun (founder of Atlantic Records).

Why it’s a must-see: Once in a Lifetime shows that the ability to attract top talent to your business cannot be overvalued. The Cosmos proved this in 1975 when the struggling team signed the world’s most popular soccer star, Pele, to a $5 million contract. Immediately, this phenomenal athlete made the team a media and New York City favorite, leading them to a 1977 championship game in front of 77,691 fans in Giants Stadium.

Lesson: If you hire the best, your company has the greatest shot at becoming the best.

3. Standing in the Shadows of Motown

Standing in the Shadows of Motown

Standing in the Shadows of Motown (2002)

The untold story of Detroit’s Motown Records and The Funk Brothers, who played backup for all of the famous Motown vocalists including the Temptations, Supremes and Marvin Gaye.

Why it’s a must-see: The Funk Brothers were responsible for more No. 1 hits than Elvis, The Beatles, The Beach Boys and The Rolling Stones combined. Though it was the famous Motown artists who received most of the credit for singing the songs, it was The Funk Brothers standing quietly in the shadows laying down the groove the whole time.

The lesson: It’s a top priority to place incredible people in your business’s high profile executive positions. But, it’s equally (if not more) important to staff the less visible support positions with gifted individuals.

4. Ayn Rand: In Her Own Words

Ayn Rand: In Her Own Words

Ayn Rand: In Her Own Words (2011)

This documentary pieces together an exhaustive collection of interviews and readings from influential objectivist writer Ayn Rand (Atlas Shrugged, The Fountainhead).

Why it’s a must-see: Long considered an inspiration to the ambitious businessperson, Rand is placed front and center in this documentary as she presents her philosophical arguments on the power of personal reasoning. She believes that reason should be a human being’s only guide to action.

Lesson: Rand’s words will remind you to keep a cool head during your biggest challenges, so you can focus on a logical solution.

5. The Call of the Entrepreneur

The Call of the Entrepreneur

The Call of the Entrepreneur (2007)

Grand Rapids, Mich.-based Action Media tells the diverse and inspiring stories of a merchant banker, a dairy farmer and a refugee from communist China. These hardworking entrepreneurs all overcome adversity with innovation and creativity.

Why it’s a must-see: This doc is a non-stop barrage of uplifting tales. The inspiring story of Michigan dairy farmer-turned-composter, Brad Morgan is enough to remind you that our society thrives on entrepreneurial ideas.

Lesson: Sometimes all the modern-day entrepreneur needs is a little inspiration to press on, even though failure could be right around the corner.

6. Dogtown and Z-Boys

Dogtown and Z-Boys

Dogtown and Z-Boys (2001)

Actor Sean Penn narrates this documentary, which focuses on the early days of Venice Beach’s Zephyr skate team (Stacy Peralta, Tony Alva, Jay Adams) and its revolutionary skateboarding style.

Why it’s a must-see: The Zephyr team modernized skateboarding in the 1970s by taking it from a backyard pastime to a multi-million dollar industry by incorporating surf-style tricks and turns. So if you are looking for the next major innovation, take a tip from the Z-boys and consider unexpected pioneering ideas.

Lesson: The cool kids always know about the next big thing before it’s even a thing.

7. Beer Wars

Beer Wars

 Beer Wars (2009)

A genuine David vs. Goliath story, America’s small artisanal brewers try to grab a piece of the market share from fizzy yellow giants like Anheuser-Busch.

Why it’s a must-see: Any entrepreneur attempting to break into an established market can relate to the challenges faced by these craft breweries. The point to be taken from this film is to always educate your potential customers on the superiority of your product. Sam Adams’s founder Jim Koch puts it best, “Almost all our beer knowledge comes from Budweiser, Miller and Coors. It’s as if all we knew about food we learned from McDonald’s.”

Lesson: It’s your job to find a way to reach your customers in such a way that makes them realize they deserve better — and better you can provide.

 8. Steve Jobs: One Last Thing

Steve Jobs: One Last Thing

Steve Jobs: One Last Thing (2011)

Released on PBS just after his death, this doc is an intimate portrait of the peaks and valleys of Jobs’ career from the people who knew him best.

Why it’s a must-see: Steve Jobs is an entrepreneurship poster boy: He’s bold, unflinching, inspirational and brilliant. Every entrepreneur hopes to affect our creative and professional culture in the profound way that Jobs did and continues to do. Watch the film, take some notes and apply them to your business immediately.

The Lesson: It never hurts to have a top-notch mentor.

 

9. Startup.com

Startup.com

Startup.com (2001)

This film follows the epic rise and fall of dot.com startup govWorks.com founded by high school best friends Tom Herman and Kaleil Isaza Tuzman, as a means of allowing people to efficiently deal with local governments online.

Why it’s a must-see: The high business drama here is utterly compelling. The company goes from inception to a $50 million bankroll in less than a year. But, GovWorks.com struggles with superior competing websites and Herman’s creativity clashing with Tuzman’s unbending business savvy. The startup ultimately folds and is consumed by a larger firm after less than two years of existence.

The Lesson: All the funding in the world will get you nowhere unless you can trust your team and provide a better product than the competition.

 10. We Live In Public

We Live In Public

We Live In Public (2009)

Award-winning filmmaker Ondi Timoner (Dig!) follows Internet television pioneer/eccentric Josh Harris of Pseudo.com over the course of a decade in the 1990s.

Why it’s a must-see: Harris is a madman. He rigged his own apartment with cameras just as his new girlfriend was moving in. Their entire lives were taped, broadcast and chatted about online — making Harris tons of money along the way. Of course, this breach of privacy ultimately resulted in the demise of the couple and Harris’s sanity. Yet, he predicted that we would soon all be living every minute of our lives online, long before it became a reality.

The Lesson: Don’t be afraid to innovate and push the envelope in your industry — even if some people call you crazy.

Posted on: Monday, October 1st, 2012


What is love to most people? A criteria met? An urge? A liking? A soulmate found? What is it that most people relate to when they find love? Chooki’s blog was referring to someone who had a whole list of criteria for the man she would love and plainly states of course she’s worth it all. Not to say she isn’t worth it, but maybe it’s just philosophical ideals in love which makes me wonder what that person is really looking for in a relationship.

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It just occurs to me that with all the things she laid out for…you can easily find it in a friend too not just a lover. I just find it hard to understand that love could mean just that to that person. Its logical yes…but since when it love ever logical. What if she finds a person that compliments her personality completely…a soulmate if you will…but he is not contented with money and would rather donate than live a life of luxury. Could she sacrifice her ideals for it? Could she love a man who would sacrifice himself for the benefit of others?

Or what about a man who’s beliefs oppose hers or at least isn’t the same, yet he has a kind soul living his life based on principles that would make the dalai lama seem cruel. Could she find a way to see past that criteria?

So it goes back to the beginning? What is love to her? She states the criteria in which she looks for a man…yet fails to state what that man would mean to her. If a man does everything in his power to strive for perfection, then what is she to him? What would he be to her? Just saying that nothing good comes without a price. What that price would be can be more important than the foundation she laid before her.

I guess its good to have a goal you can work up to. If she realises that sometimes you got to sacrifice ideals for the next best thing that comes along, then thats even better. But as much as we wait for the perfect somebody to come and sweep us off our feet. It just pays to be careful that we don’t set ourselves for a big disappointment.

Posted on: Monday, October 1st, 2012


There is no compromise in love, there is only sacrifice. While others may say that mutual sacrifice is equivalent to a compromise, that’s not without realising that for two lives to come together, some things that make us the individuals we are, have to go. To throw away the things that make up some part of ourselves for something more, that itself is a sacrifice.

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Yet that is the inherent nature of it all. Sacrifice is a part of a relationship we cannot do without. Far too few people understand that for relationships are not about satisfying the need of a single person anymore. We often echo in our failed love “what have they done for me?”, a testament to a selfishness that shatters a relationship.

Far too few people still, are willing to put their wants aside to do what needs to be done for a future to be built for two. Too often do we take the easy way out to avoid the coming hardship, believing that it’s always for the better, never realising it’s just convenient for ourselves, never for the other, never for one another. It’s a mistake we always make in the hopes that something good will come out of it, but it never does, our desires for the moment blinding us to the heartbreak to come.

So we make that sacrifice. I am where I am. She does what she would do. Each of us stepping outside our comfort zones to an unknown we have to face, ourselves, for the sake of one another. While there was a time when fear would stop us from taking those steps, that time is no more. Even if that fear is still there, even if that journey lies buried in hardship, we will make those sacrifices. For her to never stop smiling. For me to reach for the endless sky.

There is no more compromise. There is only what we’re willing to give up for a future we are willing to see happen. After all, such is love. A knife’s edge of enduring pain and eternal bliss.

Posted on: Tuesday, September 18th, 2012


At Patten Sales & Marketing, our competitive advantage is simple – it’s our unique approach, the results we achieve and the exceptional talent that makes us different. http://ow.ly/dO8CL

Posted on: Tuesday, September 18th, 2012


BY  | Yesterday|
3 Things Marketers Need to Know About LinkedIn's New Company Pages

image credit: Webpronews

It’s no longer enough to just drive traffic to your website, you need to engage your web visitors and create an online journey that leads them quickly to the content they’re searching for.

LinkedIn understands the need to engage their members so they recently released an updated version of LinkedIn. The new site is dramatically different than the original version with a clean, easy-to-navigate interface. The new LinkedIn website focuses on engaging LinkedIn members which will keep them on the site longer and entice them to return more frequently.

The second phase of the LinkedIn makeover is a redesigned version of Company Pages. This new version of Company Pages is a continuation of the site-wide redesign of LinkedIn simplifying LinkedIn’s pillar products and creating streamlined experiences across all devices. The new Company Pages are designed to encourage interaction and engagement with the LinkedIn members.

Here’s how can you take advantage of the redesign of LinkedIn Company Pages:

1. Create a custom header. The new Company Pages have a sleek design and cleaner navigation based on feedback from LinkedIn members. You now have to ability to extend your brand by adding your corporate logo and a custom header at the top of your Company Page. The custom header is 646 x 220-pixels giving you plenty of room to promote your company. The new Company Pages also have a more prominent Follow button making it easier to grow your LinkedIn community.

2. Include more information. The Updates section of the new Company Pages is longer, allowing visitors to your page to learn more about your company without having to scroll to the bottom and click on the See All Activity link. In the past, Updates were limited to just a few of the most recent posts and it was difficult for visitors to view older updates. The new design is also more engaging making it easier for visitors to Comment on posts. In the past, you had to click on the Comment link which opened a new comment window. Now the comment window is prominently displayed under each news item.

Related: 5 Underutilized LinkedIn Marketing Tools

3. Promote your products and services. One of the biggest changes in the Company Page redesign is moving the Products and Services tab from the navigation bar to the right sidebar. This change lets you prominently feature products and services above-the-fold on the home page instead of being hidden on an internal page. This change will give your products and services significantly more exposure to your LinkedIn community and encourage more interaction with your brand.

We will continue to see additional updates to LinkedIn.com that make the site more engaging and interactive as they gather feedback from members. LinkedIn is growing rapidly and attracting your target audience. It’s important for you to update your Company Page frequently to grow your LinkedIn Community and build a long-term relationship with your current customers.

Related: Creating Your Company’s LinkedIn Profile

Posted on: Tuesday, September 18th, 2012


Mad Men‘s Don Draper is exceptionally good at saving a deal gone sour. When a client dislikes an ad campaign, he can weave the perfect tale to change their minds. His storytelling ability is a gift that no one else at his agency has. To become a successful business leader, identify your own strengths and talents and foster them.

Your strengths are ultimately the keys to your success. “When we do things we’re already good at, our business acumen is quicker,” says Todd Kashdan, a psychology professor at George Mason University and author of Curious? (William Morrow, 2009).

“When it comes to the best way to leverage your ability, it’s (best) to go through your strengths.” he says.

Using these four tips, you can learn to recognize your core strengths. Here’s how:

 

 

1. Watch for signs of excitement. When you engage in an activity you are truly good at, your excitement is visible. Your pupils dilate, your chest is broader, your speech is fast and fluid, and your arms spread wider. “You can see someone feels alive and motivated when they’re using a core strength,” Kashdan says.

Related: How to Train Your Creative Mind

Ask a close mentor when you appear most animated or observe yourself for a day. When do you feel most engaged? Most energized? “When people are using their strengths, they pop out of the backdrop,” Kashdan says.

(If observation sounds tricky, you can also take an online survey, like the VIA Character Strengths Test to help you identify and rank your greatest strengths.)

2. Break away from job titles. To uncover your gifts, you need to explore new roles. “Think of your company as a laboratory,” Kashdan says. Encourage flexible roles and see how it goes. “If people are excited about trying something else and you have some evidence that they could be good, then experiment with it,” he says.

For example, one executive wanted a more creative, innovative workplace but wasn’t the man to do it himself. Kashdan helped him identify a maverick on his staff — someone creative and unconcerned with others’ opinions — then put that person in charge of innovation. By assigning roles based on strengths, rather than job titles, they were able to create a stronger team.

3. Notice what you do differently than everyone else. In a situation where you are truly using your strengths, you will stand out from a crowd. Your approach will be unique. To name your strengths, you want to identify those moments and articulate how you are different.

Related: 5 Ways to Rekindle the Passion for Your Business

Kashdan recalls one executive at an early morning meeting who told an animated story about letting his kids run free at a crowded aquarium. “His focus was not on safety but on promotion,” Kashdan says, highlighting a support for autonomy that would help him manage independent workers.

4. Describe your strengths creatively. When naming your strengths, avoid what Kashdan calls “wastebasket terms,” meaning overused words like ‘passionate’ or ‘dedicated.’ Instead, come up with a unique term that captures your specific strength.

“By coming up with an exciting word, you avoid all the typical connotations,” Kashdan says. He uses terms like storyteller, autonomy supporter, investigator, energy incubator, and battery. That specificity helps leaders apply their gifts. “Once you can put a word to your strengths, it becomes much more embedded in your everyday life,” he says.

Related: 3 Creative Ways to Step Out of Your Comfort Zone

Read more stories about: ProductivityCreativityTrep mindset

BY | 7 hours ago|

Posted on: Tuesday, September 18th, 2012


By JPOST.COM STAFF

09/18/2012 16:02

US Republican presidential candidate filmed at fundraising dinner saying Palestinians “have no interest whatsoever in establishing peace,” adding Iran would use nuclear capability to blackmail US.

Mitt Romney delivers speech in JerusalemPHOTO: JASON REED / REUTERS

US Republican presidential candidate Mitt Romney questioned the feasibility of the establishment of a Palestinian state in the West Bank, according to video footage published Tuesday by US magazine Mother Jones.

“I’m torn by two perspectives in this regard,” Romney said at a $50,000-per-plate fundraising dinner on May 17. “One is the one which I’ve had for some time, which is that the Palestinians have no interest whatsoever in establishing peace, and that the pathway to peace is almost unthinkable to accomplish.”

Romney then launched into a hypothetical scenario in which Israelis allow the Palestinians to establish a state in the West Bank but are then forced to contend with unsolvable security and border issues.

It is “maybe seven miles from Tel Aviv to what would be the West Bank,” he said, repeating an oft-cited Israeli security concern alleging that an opposing Arab army in the West Bank could cut Israel in half horizontally in a matter of minutes. “And now how about the airport?” he asked.

[youtube https://www.youtube.com/watch?v=ukhFBJgrZxM?rel=0]

Romney said that the Palestinians would demand full control over its own borders, and suggested they could open access to military armaments. “And of course the Iranians would want to do through the West Bank exactly what they did through Lebanon, what they did near Gaza. Which is that the Iranians would want to bring missiles and armament into the West Bank and potentially threaten Israel.”

Concluding that the Palestinians remain “committed to the destruction and elimination of Israel,” the US presidential candidate endorsed a strategy of maintaining the status quo. “You move things along the best way you can,” he said. “You hope for some degree of stability, but you recognize that this is going to remain an unsolved problem.”

[youtube https://www.youtube.com/watch?v=Z5nptkXZ7UQ?rel=0]

Posted on: Thursday, September 13th, 2012


Social

Published on September 13, 2012    
 

I have spent a lot of time working in the small-business space—from starting my own endeavors to working with other entrepreneurs to start theirs—and one of the most valuable lessons I’ve learned is that you have to stay lean. To do so, you need to observe what the big guys are doing.

You can’t afford to do everything they do—you’re on a shoestring budget (and even if you’re not, you should pretend you are), but that’s precisely why you watch them. The big guys are doing all that they are doing because they have the resources to test multiple tactics and measure the results before committing to the ones that gets the best results.

So when you see that the big guys are doing X, most likely they’re doing so because they’ve tested and retested X, and it makes dollars and cents.

That brings me to a new trend worth watching. Everywhere around me now, I see companies dispensing with the traditional website in favor of integrating the most popular social networks right into the website and communicating with customers in real time via tweets and Facebook posts. Big players like Skittles andCoca-Cola have completely bought into social, as have savvy small mom-and-pop shops.

Here are four reasons that brands are opting for social sites—and why you might want to follow their lead.

1. It’s fresh

You scour the Web every day to update your Facebook page with interesting news and industry info. When you turn your website into a social destination, that content you’ve worked so hard to collect becomes multipurpose: It keeps your current fans in the know and lets anyone who lands on your website get the most up-to-date information rather than static Web copy that hasn’t been changed since the company started. We know you worked hard on that mission statement, but is that really what customers want to see when they search for you? Probably not.

Going social is an easy way to keep things fresh and your customers coming back.

2. It’s automatic

Think about the time required to research the latest website platforms, features, and best-practices for building a website—it could take months to settle on the best platform alone.

Though we turn up our noses at the “forced” updates from Facebook, the alternative—manually updating our own sites to comply with new standards and consumer trends—is much more costly and time-consuming in comparison. You don’t have to code to update to new Facebook layouts. The migration is handled on the back end. All you have to do is pop in some cool cover art and you’re done.

As much as we dislike the many facelifts our favorite social networks undergo, the fact is that we also get plenty of tutorials in taking advantage of those changes to enhance our customer experience, which, in turn, saves us time and builds our brand.

3. It’s familiar

US consumers spend, on average, more than 11 hours per month interacting on Facebook, according to the Bureau of Labor Statistics. And market research firm Chadwick Martin Bailey reports that Facebook is consumers’ preferred channel for sharing content online after email.

If all your customers are accustomed to a particular environment, doesn’t it make sense to design your own web environment to be close to and complementary to that environment? If they can feel like they’re on Facebook when they’re on your website—or, better yet, actually be on Facebook while on your site—their Web experience will be seamless. And that’s precisely what you want.

4. It’s affordable

Creating a business presence on any social network is free; all it costs is the time to get it up and running. Compared with the cost of building a website from scratch, plus maintaining it, establishing a business presence on a social network is ultra affordable.

So even if you are not inclined to create a social website just because the bigger guys are doing it, do it because it’ll save you money—now and over time.

* * *

Big companies don’t just adopt new practices on a whim. They are building socially optimized websites because doing so decreases lead-generation costs and increases reach and ROI. They’re also employing video, which increases conversion upwards of 20%. Why should the big guys have all the fun?

Posted on: Wednesday, September 12th, 2012


One of my favorite moral stories is the one about the frog and the scorpion. It has a good lesson, but when I discuss it with others, many unfortunately miss the point.

If you get it, it can save you a whole lot of heartache when dealing with others.

Let’s see if you get the point…

One day a scorpion is hanging around the side of a stream. A frog happens by on his way across the stream. The scorpion cannot swim so he stops the frog and asks if he can climb on his back for a ride across the water.

“Do you think I am crazy?” The frog says. “If I let you on my back, you’ll certainly sting me and I’ll sink in the water and die.”

The scorpion replies, “hey just think about it for a second, I can’t swim. If I sting you, then you’ll die and I’ll sink and die too.”

The frog thinks for a second and decides that makes sense, so he proceeds to give the scorpion a ride across the stream.

About half way across the stream, the scorpion stings the frog. The frog screams “What are you doing? Why did you sting me? Now I am going to drown and die and you are going to sink and die too.”

The scorpion says “because I am a scorpion.

Posted on: Wednesday, September 12th, 2012


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1. Know your personal brand. Entrepreneurs must interact effectively with others. Successful entrepreneurs know themselves well and can perceive others accurately.

Having strong talent in this domain enables entrepreneurs to connect and interact with employees, customers, suppliers, and investors in a way that results in positive business outcomes. This demand is relevant when the business is established and entrepreneurs are likely to conduct negotiations, influence others, and motivate employees.

2. Take on challenges. There is an inherent risk involved in venture creation. Entrepreneurs must constantly make decisions in complex situations and often operate without complete knowledge of the factors that could positively or negatively affect their ventures. Moreover, most businesses are created with scarce resources, high uncertainty, and ambiguity. These conditions would deter most people from taking on the task of starting or growing a venture.

Entrepreneurs with strong talent in this domain stretch themselves, raise the bar, face their fears, and are willing to experiment. They resist constraints and have an overly optimistic perception of the risk involved. They are willing to seek out challenges and take the risks associated with venture creation and growth. This demand is most relevant in the early stage of business creation.

3. Think through possibilities and practicalities. Entrepreneurs must be creative and think beyond the boundaries of what exists. High scores in this domain lead entrepreneurs to stretch their imagination while absorbing existing facts to blend the present with the future.

Successful entrepreneurs take an existing idea or product and turn it into something better by looking at it with fresh eyes. Their creative minds typically fire with many different ideas. This demand is more relevant in the early stage, but its relevance continues into the later phase of the business life cycle.

4. Promote the business. Successful entrepreneurs are their own best spokespeople. Strong talent in this domain makes it easy for them to persuade others. This enables them to convey a clear and compelling message that promotes their point of view and their business. This demand is relevant in the early and the established stages of business.

5. Focus on business outcomes. Running a business requires focus. Profit orientation is a spontaneous, moment-to-moment mental activity. Highly successful entrepreneurs judge decisions as good or bad based on their observed or anticipated effect on profit. Successful business-focused entrepreneurs set goals and live by their commitment to them.

Entrepreneurs with high business focus set goals that are important to their business and that they can objectively measure. This demand is relevant in the early and the established stages of business.

6. Be a perpetual student of the business. Successful entrepreneurs are ongoing and active students who are preoccupied with their business and constantly seeking knowledge to grow their venture. This obsession is crucial to ensure business survival. Continually gaining input and acquiring the knowledge and skills required to grow the business are essential to an entrepreneur’s success. This demand is specifically relevant in the established stage of business.

7. Be self-reliant. In the early stage of business creation, entrepreneurs often fill multiple roles to address the needs of a startup. Successful entrepreneurs are prepared to do whatever must be done to see the business succeed. This demands high levels of self-reliance.

Though it takes many people to grow a successful venture, an entrepreneur’s sense of responsibility and levels of competence play a critical role in the early stage of venture creation. A word of caution: Entrepreneurs need self-reliance in the early stage of business development. But entrepreneurs who cannot contemplate a shift in style from self-reliance to delegation may ultimately hamper the growth of their business.

8. Be a self-starter. Startups and businesses that are growing rapidly demand long hours of work and high levels of energy and stamina. Successful entrepreneurs are passionate doers who push to make things happen. They show initiative and possess an enduring sense of urgency because there is never enough time to do it all. They see opportunity where others see roadblocks. This demand is relevant in the early and the established stages of business development.

9. Multiply yourself through delegation. As businesses grow, the autocratic, unilateral decision-making style of early-stage entrepreneurs must change into one in which the entrepreneurs delegate authority and take on the role of a team manager. Norman R. Smith and John B. Miner (1983) suggest that the transition point is around 30 employees and $750,000 in assets.

Entrepreneurs who are successful in leading their enterprises to the established stage recognize that they cannot do everything themselves. They are willing and able to contemplate a shift in style and control, thus accelerating the growth of the firm. This demand is specifically relevant in the established stage.

10. Build relationships. Starting or growing a business involves interacting with many people. An entrepreneur may be the originator of the idea, but almost immediately, he or she must interact with others to secure resources, engage with potential customers and suppliers, or hire and manage employees. The ability to build strong relationships is crucial for survival and growth.

Successful entrepreneurs are adept at building relationships. They have strong social awareness and can attract and maintain a constituency. The enthusiasm and positivity of strong relationship builders make it easier for others to interact with them. These entrepreneurs also have high standards of personal conduct that enable others to trust them and form strong relationships with them. This demand is relevant in the early and established stages.

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