The Perks of Involving Employees in Your Social Media Marketing
Posted on: Friday, December 23rd, 2016
It’s no secret that social media marketing is a great strategy that is essential to add to your existing marketing plan. Most people are on one, if not more, social media sites and you don’t want your business to be left behind. Not only do you need someone dedicated to updating your posts and engaging […]
How to Use Social Media Videos to Gain a Marketing Advantage
Posted on: Monday, December 12th, 2016
Be honest…when you first saw this article you clicked on the above image to play a video, right? Although it is a simple image with a ‘play’ icon, our brains have evolved so that they instantly recognize that a sideways triangle is a symbol to play a video. This is a perfect example of how videos […]
Staying in Compliance: The Legal Restrictions of Social Media
Posted on: Wednesday, October 5th, 2016
The business world is a fast-paced ever-changing environment; new employees come in, and older employees retire. New technology and practices arrive like a tidal wave and it is always a race to keep up and be one of the first to implement new methods or risk getting left behind by competitors. Social media is one […]
Are You Optimized? Become Easier to Find From Your Social Profile
Posted on: Wednesday, September 21st, 2016
Every company, no matter how big or small, should already be taking advantage of social media to achieve success in today’s interconnected and instant communication society. Websites like Facebook, Twitter, LinkedIn and Instagram let you connect with consumers instantly through simple, timely posts or with targeted messages filled with specifically intended verbiage. Social media profiles […]
3 Ways to Highlight Your Business With Instagram Stories
Posted on: Tuesday, August 30th, 2016
The social media titan Instagram has launched a new feature that is the mirror image of Snapchat. Instagram Stories is a video and picture based reel of what has been going on in your life for the last 24 hours. Like Snapchat, you can use 10-second video clips or pictures with unique filters, added text, […]
Protect Your Reputation: 7 Ways to Stomp on Social Media Trolls
Posted on: Tuesday, May 3rd, 2016
In marketing, reputation is everything. The way that a business presents itself to its customers, as well as to other businesses, will determine not only how many clients it attracts in the short term but whether they will stay in the long term. As a result, a business knows that one small change in its […]
#Marketing: The Do’s & Don’ts For Using Hashtags
Posted on: Tuesday, March 1st, 2016
One of the most widely used and poorly understood aspects of social media is the hashtag, which is both a symbol (“#”) and an object. Hashtags are keywords or phrases that are linked to other posts that utilize that hashtag. If a user clicks on a hashtag in your post, he or she will be […]
8 Digital Trends in 2016: How They May Impact Your Marketing
Posted on: Tuesday, December 22nd, 2015
Every year, new trends in digital technology emerge as the world moves towards an increasingly digital era. 2015 saw the continued popularity of social media sites such as Facebook and Twitter; ushered in the rise of new platforms such as Snapchat and Instagram; and set the foundations for new technologies such as virtual reality. All […]
5 Tips on How to React to Negative Reviews on Social Media
Posted on: Tuesday, December 8th, 2015
Social media provides an invaluable tool for 21st-century businesses, especially those who don’t have the money or resources for big-budget advertising. It’s a cheap and efficient way to connect with your target market and engage directly with potential customers, all while promoting your business to a widespread online audience. Social media tools such as Facebook […]
5 Tips to Create Great Social Media Content
Posted on: Tuesday, September 29th, 2015
Social media presents a perfect platform to connect with millions of people across the globe; so you should try to utilize it to the fullest. Any great content can foster engagement, foster strong relationships and generate new leads for your business. Great content is undoubtedly the gateway to a new world of success and can […]
