Wilson Creative Group, an award-winning advertising and marketing firm based in Naples, has added three more honors to its portfolio of outstanding work. The brand campaign it recently created for client John R. Wood Properties was recognized with three Excel Awards from the Southeastern Building Council (SEBC) for Best Logo, Best Newspaper Ad and Best Overall Advertising & Marketing Campaign. Sponsored by the Florida Home Builders Association, the SEBC’s Excel Awards honor excellence in the construction and related industries. Awards were presented July 25 in Orlando.
John R. Wood REALTORS®, a long-standing, highly respected real estate brokerage firm in Southwest Florida, selected Wilson Creative to execute a brand campaign that would solidify their position as the number one luxury home sales leader in the region. The initiative began with research and focus groups to identify John R. Wood’s unique selling proposition (USP) and the meaningful advantages they had over their competitors. This groundwork laid the foundation for all the creative components in the award-winning campaign that included a brand name modification (to John R. Wood Properties), a logo evolution, print ads, TV commercials and a new tag line, “Bring your highest expectations.” Additionally, WCG redesigned their newspaper inserts and the company magazine, Estate Lifestyles.
“It was an honor for us to take on such an important, high-profile campaign for one of southwest Florida’s most established and renowned companies,” said Peggy Wilson, president and CEO of WCG. “To achieve and surpass a client’s goals is always our top priority. Then to have that work recognized by industry peers truly makes us proud.”
Launched in 2007, Wilson Creative Group is an award-winning advertising, marketing and communications agency delivering smart ideas and expert design to clients in Naples, Fort Myers and all of Southwest Florida. WCG offers a wide range of services and handles every facet of planning and implementing effective brand, advertising and public relations strategies. WCG’s work has been recognized with numerous awards from the Advertising Federation of Southwest Florida and the Building Industry Associations of both Lee and Collier counties. Their offices are located at 6645 Willow Park Drive, Suite 100, in Naples. For more information, call 239-597-9480 or visit www.wcgpros.com.
