it's not the social media that work for you it's what you do to make it work

Batya's Blog

Posted on: Thursday, November 7th, 2013

What Makes You Happy

Posted on: Monday, November 4th, 2013


This practical and lively guide to making Naples your home provides all the vital information future residents need to settle in comfortably and quickly. Greater Naples has more than 300,000 residents who enjoy great weather, affordable housing, abundant wildlife and natural beauty, and a host of outdoor activities year-round. Naples is both surprisingly sophisticated and wonderfully welcoming. Naples is a wonderful place to live. Our goal is to help you make the most of our town by helping you: • Choose a place to live that suits your lifestyle • Determine the best schools for your kids • Find the best shops for every need • Take advantage of all the leisure-time opportunities in the area • Assimilate quickly within the community You’ll find exactly what you need to know about: The climate and the environment Cost of living Utilities Safety Cost and types of housing State of the real-estate market Grocery and gourmet foods Furniture and design Arts, culture, and music Nightlife Enjoying the outdoors Pre-K through high-school choices Associations and community groups Actually making the move Finding a job or starting a business Naples neighborhoods Naples history Property taxes Healthcare resources Choosing where to live Renting vs. buying Shopping centers Dressing for Florida

Posted on: Thursday, October 31st, 2013

“Setting goals is the first step in turning the invisible into the visible.” ~Anthony Robbins


Posted on: Wednesday, October 9th, 2013


Posted on: Tuesday, October 1st, 2013

Gary Vaynerchuk  CEO Co-Founder of Vayner Media

If you’ve been following my LinkedIn pieces, you’ve probably noticed that I’ve been really into this new Q&A format. Every now and then a question will come up that I think is so engaging, and has such a valuable answer, that I’ll spin it out into its own piece. This one, sent in by Alicin Christensen prompted some serious thought from me, and so I wanted to give it the airtime it deserves:

What are the Top 3 most effective actions parents can take right now to prepare children for entrepreneurship in the Thank You Economy?

A lot of this comes down to two main ideas: Reacting and forcing. Reacting is the first thing you need to be doing and what that means is giving them rope. If your child is selling Pokemon cards in school, or setting up a lemon-aid stand, or picking flowers and selling them, and they’re only 8 years old, all you need to do is react to the fact that they’re already entrepreneurs and give them a lot of rope. What I mean by that is freedom, support, acknowledgement and building up as much steam behind those actions as you can.

In my situation, I clearly exhibited those tendencies early, and my mom was SUPER on point with her reactions. I got all the support I needed in those early days when she was driving me to baseball card shows and I was able to flourish because of it. Now when I was 14 and my dad pulled me into the family business to bag ice it may LOOK like he wasn’t supporting me, but I was totally aware of what the situation was. First off, I was basically vetted thanks to those early years. Second of all this was our store. I was ok with paying dues. Now I wouldn’t have been ok being sent off to A&P to bag ice, but I was mature enough at that point to understand that the hours I was putting in were going toward the engine that allowed us to eat at night.

On the flip side, if you don’t see those characteristics, first I would tell you to very careful about forcing entrepreneurship on someone who isn’t interested. Like anything else, the ‘body’ may reject the ‘organ’, so to speak. But if you want to expose the idea to them, one of the ways to nurture that spirit is to have them spent time with other entrepreneurs. So if there is a sibling, or cousin, or friend, or neighbor who exhibits those kind of entrepreneurial characteristics, you can encourage them to spend more time together and get involved in those kinds of things. Next, you can storytell around entrepreneurship, meaning you can glorify it. Whether it’s making them watch The Social Network, or reading them stories about lemon-aid stands, it’s all good exposure. Mainly, though, it’s all about reacting. I, as an entrepreneur through and through, have absolutely no intention of imposing entrepreneurship on my children.

Gary Vaynerchuk
Posted by: Gary Vaynerchuk

Posted on: Monday, September 30th, 2013

By   Published September 30, 2013

social media how to







Are you using LinkedIn to connect with new leads and clients?

Do you want to learn about social selling tactics on LinkedIn?

Social selling is the use of social media todiscover and connect with new leads and new clients.

In this article, you’ll discover a 6-step process to find new leads and attract new clients on LinkedIn.

no 6

#1: Make Your Profile Easy to Find

Most of social selling requires an active outreach process. But you can draw prospective clients to you when you optimize your profile with keywords a potential new client might use when seeking out someone with the products or services that you provide. Add strong keywords to the Title and Summary sections of your profile to ensure you show up in search results.

Remember that you’ll only show up in search results for people in your network. This includes first-, second- and third-level connections, and people who are members of groups you belong to. For this reason it’s beneficial to have a larger LinkedIn network rather than keeping it limited to close personal connections.

The more connections you have, the more searches you will show up in. That said, try not to treat LinkedIn as a popularity contest, since you’re limited to 3000 connection invites.

#2: Create Strategic Alliances

Next you’ll want to remember to network and build business relationships with peers in your industry.

Find professionals who share a target market similar to yours, but don’t offer the service you provide. Once you connect with them, consider fostering a reciprocal relationship to generate referrals for each of you.

what do i have to offer

Before connecting with a prospect, ask yourself “What do I have to offer her?”

The third-party credibility you receive will dramatically shorten the sales cycle with prospective clients.

#3: ‘Search’ for Opportunities

Now you can focus on finding the prospects you want for your business.

First, join a few LinkedIn groups to network with a wider audience.

Second, use the excellent functionality of Advanced Search to find prospects. You can filter by relationship, groups, location and industry, and the Save Search function even allows you to store effective criteria.

people search

Search by relationship, groups, location and industry.

Use the Tags feature in LinkedIn Contacts to sort your results and save profiles of prospects to the Profile Organizer without being connected to them.

#4: Carefully Craft Your Message

After you identify someone you want to connect with, you’ll want to carefully tailor your communication.

A great first impression with your prospects on LinkedIn should leave them with an interest in your service and a willingness to continue communication.

Approach your prospects with a connection request naturally. Always start by greeting them by name. Be clear and concise in your body paragraph. Give them a reason to click “Accept“.

personalize your request

Personalize your connection request and tell them why you want to connect.

Personalize your connection request to avoid being flagged as spam. If you’re flagged too often, you’ll be required to add an email address to each connection request you send.

You can also contact your prospects through InMail, which can be purchased by unpaid members. These messages have a very high open and response rate and if the prospect doesn’t respond in seven days, the InMail will be credited back to your account.

#5: Build the Relationship

Once your connection request is accepted, develop the relationship through sustained communication.

Do you want to build buyer confidence and credibility? Offer your prospect something of value in the form of a helpful article, eBook or other free download. Whatever it is, ensure that it is of clear value so it isn’t dismissed as spam or self-serving.

offer value

Offer your prospects value with a free download.

Depending on your social selling strategy, you can send a follow-up message over the next several weeks. Set up reminders using the LinkedIn Contacts feature. Remember the content of these messages can vary, but you shouldn’t include sales materials.

offer something of value

Build your relationships with prospects by offering them something of value.

Do you need to organize this process? The Tags, Notes and Reminder featuresinside LinkedIn can help you.

Create a series of tags denoting stages (Lead-1, Lead-2 and Lead-3) to advance prospects as you continue through the process.

Store useful information about your contacts in the Notes feature and use the Reminder feature to let you know when your contact should be emailed next so they aren’t overlooked.

use features

Keep track of where you are in the social selling process using the Tags, Notes and Reminder features on the profile page.

You’ll also want to stay up to date on what your contacts are doing on LinkedIn. The Your Day feature highlights the birthdays, business anniversaries and job changes of all of your contacts.

acknowledge special occasions

Develop your new and existing relationships on LinkedIn by acknowledging special occasions for prospects using the Your Day feature.

Use this information to further your relationships with a comment directly from the Your Day feature or with a personal message.

#6: Move Online Connections to Offline Conversations

Eventually, you want to move the contacts you’ve identified as prospects further into a business relationship by moving off the LinkedIn platform into an offline conversation via phone or in person.

move relationship offline

Social selling starts online but moves offline to further the relationship.

Think about moving the relationship offline after a contact has responded to one of your relationship-building messages. If there’s no response after one or two attempts, consider sending one final message that briefly explains how you can solve their “problem.”

Everyone online has a problem that they are looking to solve and if you can tap into that and provide a solution, you’ll convert sales from LinkedIn.

Group unresponsive prospects under a tag for dormant contacts. You can continue to reach out to these prospects through the Your Day feature and by actively contributing to common groups they are members of.

Over to You

Follow these 6 steps to discover and connect with new leads and new clients. Integrated into your business strategy, you’re sure to transform your connections into business relationships.

Posted on: Monday, September 30th, 2013

This speech has gone on to become a contender for the most motivational speech for success in life. A little known fact about Arnold Schwarzenegger is that, upon arriving in the USA to compete in professional bodybuilding, he professed to coach Joe Weider that he would one day like to move from bodybuilding into acting, then property and finally politics. While many could have forgiven Weider for not paying too much attention to those pipe dreams, Arnold then went onto accomplish every single one in the exact order he planned to.

Whether you plan to use these 6 rules in your gym training, perhaps for bodybuilding motivation, or maybe to help you focus more at work on getting that promotion you’ve always aimed for, what we would suggest is to actually begin applying them to your overall life. The impact and sense of freedom it will have on your everyday life is incredibly positive.

1. Trust yourself

Many young people are getting so much advice from their parents and from their teachers and from everyone. But what is most important is that you have to dig deep down, dig deep down and ask yourselves, who do you want to be? Not what, but who. Figure out for yourselves what makes you happy, no matter how crazy it may sound to other people.

2. Break the Rules

Break the rules, not the law, but break the rules. It is impossible to be a maverick or a true original if you’re too well behaved and don’t want to break the rules. You have to think outside the box. That’s what I believe. After all, what is the point of being on this earth if all you want to do is be liked by everyone and avoid trouble?

3. Don’t Be Afraid to Fail

Anything I’ve ever attempted, I was always willing to fail. So you can’t always win, but don’t afraid of making decisions. You can’t be paralyzed by fear of failure or you will never push yourself. You keep pushing because you believe in yourself and in your vision and you know that it is the right thing to do, and success will come. So don’t be afraid to fail.

4. Don’t Listen to the Naysayers

How many times have you heard that you can’t do this and you can’t do that and it’s never been done before? I love it when someone says that no one has ever done this before, because then when I do it that means that I’m the first one that has done it. So pay no attention to the people that say it can’t be done. I never listen to, “You can’t.” (Applause) I always listen to myself and say, “Yes, you can.”

5. Work Your Butt Off

You never want to fail because you didn’t work hard enough. Mohammed Ali, one of my great heroes, had a great line in the ’70s when he was asked, “How many sit-ups do you do?” He said, “I don’t count my sit-ups. I only start counting when it starts hurting. When I feel pain, that’s when I start counting, because that’s when it really counts.” That’s what makes you a champion. No pain, no gain.
But when you’re out there partying, horsing around, someone out there at the same time is working hard. Someone is getting smarter and someone is winning. Just remember that. Now, if you want to coast through life, don’t pay attention to any of those rules. But if you want to win, there is absolutely no way around hard, hard work. Just remember, you can’t climb the ladder of success with your hands in your pockets.

6. Give Back

Whatever path that you take in your lives, you must always find time to give something back, something back to your community, give something back to your state or to your country.

Remember these 6 rules. Trust yourself, break some rules, don’t be afraid to fail, ingore the naysayers, work like hell, and give something back.

Posted on: Monday, September 23rd, 2013

12 Great Motivational Quotes for 2013

This set of inspirational thoughts for the rest of the year will galvanize you into action.

  •  “The key to success is to focus our conscious mind on things we desire not things we fear.”  Brian Tracy
  • “Success is getting what you want. Happiness is wanting what you get.”  Dale Carnegie
  • “Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats.”  Og Mandino
  • “A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.”  Tony Robbins
  • “If you can’t control your anger, you are as helpless as a city without walls waiting to be attacked.” The Book of Proverbs
  • A mediocre person tells. A good person explains. A superior person demonstrates. A great person inspires others to see for themselves.”  Harvey Mackay
  • “Freedom, privileges, options, must constantly be exercised, even at the risk of inconvenience.” Jack Vance
  • “Take care of your body. It’s the only place you have to live.” Jim Rohn
  • “You can have everything in life you want, if you will just help other people get what they want.”  Zig Ziglar
  • “The number of times I succeed is in direct proportion to the number of times I can fail and keep on trying.” Tom Hopkins
  • “You have everything you need to build something far bigger than yourself.”  Seth Godin
  • “Cherish your visions and your dreams as they are the children of your soul, the blueprints of your ultimate achievements.  Napoleon Hill

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