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Generation Y


Millennials: How to Market to Generation Y

Posted on: Monday, February 1st, 2016

The largest and fastest-growing population in the United States is currently that group of enigmatic and diverse individuals known as the Millennial Generation, or Generation Y. Millennials, commonly defined as those aged 18-34, are almost a quarter of the U.S. population, and thus constitute a significant portion of consumers. Therefore, it’s important to know how […]

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