5 Tips to Grow Your Email List with Social Media
Posted on: Monday, January 18th, 2016
Businesses in the digital age know that having an email list is gold. Entrepreneurs, especially, check their email frequently and thoroughly. When you have a dedicated database of consumers you can target for promotions, deals, and information about your business, you can be sure that a high percentage of your targeted audience will receive the communication. However, email is expanding with the advent of social media; now, you can grow your email list by using your social media accounts to gain more followers.
- Work with Facebook.
Using an app offered by most major email providers, you can add an email list button directly to your Facebook page. Followers can click the button, located just below your cover photo, and enter their email to be added to your list without ever leaving Facebook.
- Utilize Visual Media.
People respond to images more than text, which means that using graphics, photos, videos, or any other form of visual media will most likely earn you more likes, shares, and follows than simply posting information without a picture. Adding images allows more people to engage with your content and thus be convinced to join your email list.
- Integrate with Twitter.
Twitter, one of the biggest social media platforms, may actually be more friendly to businesses than Facebook as it is easier to get your message out on Twitter without using paid advertising. Posting information on Twitter is more likely to get you email subscribers simply through its accessibility to your followers.
- Run Promotions.
Engage your followers with special deals, offers, and promotions that will get them interested in your business. This increases the chances that they will share the information with their friends and sign up for your email list to receive more promotions in the future.
- Hold Contests.
Contests are another tool you can use to engage followers, for the same reason as promotions. If you can get people to feel involved in a part of your business that will benefit them, they are more likely to sign up for your email promotions in order to be able to do it again.
Email marketing is not going away anytime soon. Instead, it is growing at an unprecedented rate. Growing your email list by promoting it to your social media followers allows you to reach more people than ever before, making the practice an invaluable opportunity.
Using these tips to grow your email list is a terrific start towards boosting your brand recognition. To further expand and create a top-notch strategy for all of your business’s social media channels, be sure to check out all of our Social Media Services.
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