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The Coming Jobs War

Posted on: Wednesday, September 12th, 2012

The Coming Jobs War

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What everyone in the world wants is a good job.

In a provocative book for business and government leaders, Gallup Chairman Jim Clifton describes how this undeniable fact will affect all leadership decisions as countries wage war to produce the best jobs.

Leaders of countries and cities, Clifton says, should focus on creating good jobs because as jobs go, so does the fate of nations. Jobs bring prosperity, peace, and human development — but long-term unemployment ruins lives, cities, and countries.

Creating good jobs is tough, and many leaders are doing many things wrong. They’re undercutting entrepreneurs instead of cultivating them. They’re running companies with depressed workforces. They’re letting the next generation of job creators rot in bad schools.

A global jobs war is coming, and there’s no time to waste. Cities are crumbling for lack of good jobs. Nations are in revolt because their people can’t get good jobs. The cities and countries that act first — that focus everything they have on creating good jobs — are the ones that will win.

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Jim Clifton is Chairman and CEO of Gallup. His most recent innovation, the Gallup World Poll, is designed to give the world’s 7 billion citizens a voice in virtually all key global issues.

Under Clifton’s leadership, Gallup has expanded from a predominantly U.S.-based company to a worldwide organization with 40 offices in 30 countries and regions.

Clifton is also the creator of The Gallup Path, a metric-based economic model that establishes the linkages among human nature in the workplace, customer engagement, and business outcomes. This model is used in performance management systems in more than 500 companies worldwide.

Clifton lives in Washington, D.C., with his wife, Susan.


“This is the most important book published in my lifetime. It’s as easy to understand as a personal, face-to-face conversation. . . . This is a ‘must-read’ for every voter and every leader, either local, state, or national, whether in politics or education or in a nonprofit or for-profit organization! The case for [Daniel] Kahneman’s ‘behavioral economics’ versus ‘strictly rational classical economics’ is awesomely convincing! I hope and pray that the next President invites Jim Clifton to be his chief advisor!”

— Dr. Robert W. Bass, M.A. Oxon [Rhodes Scholar]; Prof. of Physics & Astronomy, BYU (1971-81, retired); Adjunct. Prof. of Systems Engineering, F.I.T., reviewing on

“. . . we can’t see [the] quest for good jobs as an internal skirmish between warring political ideologies. It’s an international war. At least that is the way Jim Clifton, chairman of Gallup, frames it in his fascinating — and frightening — new book. . . .”

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