marketing
Millennials: How to Market to Generation Y
Posted on: Monday, February 1st, 2016
The largest and fastest-growing population in the United States is currently that group of enigmatic and diverse individuals known as the Millennial Generation, or Generation Y. Millennials, commonly defined as those aged 18-34, are almost a quarter of the U.S. population, and thus constitute a significant portion of consumers. Therefore, it’s important to know how […]
Get Started with Google!
Posted on: Thursday, October 29th, 2015
Bring Your Business to New Heights with SOCIAL MEDIA! You’ve checked into using social media for your business, you know you should do it. You’ve been hearing about the success others have had with social media. But it’s so confusing and you don’t have time to figure it all out. You ask, “Where do I […]
Engaging Your Audience with Visual Content
Posted on: Tuesday, October 13th, 2015
Every day, social media and internet users are flooded with thousands of advertisements from hundreds of companies, all of which are competing for their attention. A study by Media Dynamics recently found that the average person is exposed to over 5,000 advertisements and brand promotions per day, a large portion of which are shared through […]
5 Tips to Create Great Social Media Content
Posted on: Tuesday, September 29th, 2015
Social media presents a perfect platform to connect with millions of people across the globe; so you should try to utilize it to the fullest. Any great content can foster engagement, foster strong relationships and generate new leads for your business. Great content is undoubtedly the gateway to a new world of success and can […]
The 5 Essential Resources Every Chief Marketing Officer Needs
Posted on: Wednesday, June 5th, 2013
While so much emphasis has been placed on the importance of CMOs managing big data, measuring marketing outcomes, and adapting to new responsibilities, there has been little discussion regarding the critical behind-the-scenes resources that can enable a CMO to more effectively manage their job performance, career progression and overall success. In a conversation with Dave Minifie, […]