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6 Ways to Increase Your Organic Reach on Facebook

Posted on: Monday, June 6th, 2016

Organic Reach

The purpose of social networking is to build a large network of friends or followers who are interested in what you have to say or services that you offer. By sharing information, relevant content, and creating posts that strike a chord with your followers, you can build your brand and develop a base mixed with prospects and customers alike.

There are two ways you can create and expand this base.

  • Pay to find followers: From ads along the side to boosted posts, many businesses have used valuable ad dollars from their marketing budget to increase views and followers.
  • Organically reach new followers: Create posts that naturally draw people to your page.

Clearly, from a budgeting standpoint, increasing your organic reach is the way to go. Not only are you saving money from your marketing budget that can be used elsewhere, but you’re creating an audience of people who either sought you out first, saw your information and were interested on their own, or received your information from a friend, a follower who liked your page organically is a more qualified prospect.

On average, only 6 percent of Facebook followers see your content. We’ve found several ways to get around the unique formula Facebook uses to determine who sees your content.

Create posts that your followers will share:

Create usable content, such as videos, infographics or images that quickly show your audience more about your business.

Post when your fans log on:

Just like other social media networks, there are certain times of the day when your followers are active on Facebook. Start by looking at your page’s analytics., and experiment with various post times. Average out the times with the highest reach, and start scheduling your posts around the winning time slot.

Go behind the scenes:

Show your followers the personal side of your business, even if it’s not always relevant to your primary business. Let followers get to know the people behind the brand, take them backstage at events or in day-to-day office life, and invite them to see what goes on behind your front door.

Connect with followers:

Ask a specific, pointed question, respond to comments, challenge followers to caption a photo, or fill in the blank on an open-ended sentence. Through all of these, you’re showing followers that you care about their opinions and want to get to know them.

Incorporate Facebook’s own organic targeting tools:

Once you’ve enabled targeting and privacy for posts, you can choose specific keywords and interests for each post.Or, use online tools that can analyze and compare your posts with content published by your competitors.

Set a schedule:

Make sure you are posting regularly, but not too frequently. Continue monitoring your analytics to ensure that your followers are responding to your content.

By increasing your organic reach on Facebook, you can begin growing a more broad audience while maintaining your loyal followers without breaking the bank. Making new connections and highlighting your business’s strong points is the beauty of social media, so let Social Connect help you through your marketing journey! Check out our Facebook Page for more helpful tidbits and updated information on the world of digital marketing, and be sure to leave comments or any questions you may have. We look forward to hearing from you!

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