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How to Find a Business Mentor

Posted on: Friday, September 20th, 2013

Do you want someone in your life that can kick your ass when you need it, and tell you how they found success? Someone that knows you should be playing a bigger game, and can help you get there? (Who doesn’t?)

A mentor is someone that acts as a guide, that you can reach out to for strategic advice and can push you forward if you need it. Many times you start to build relationships with people in such a way that you could call them a mentor.

Are You Up For the Challenge?

Finding My Mentor

Getting a mentor is partly on you to take the initiative to ask for advice. The other part is an organic relationship that can grow from a chance encounter. Here is how I got two amazing mentors?

passing the baton

Step 1: Connecting

First we need to identify a few potential people so that way you know what to do if the opportunity arises. Where do you want to be in 5 years?

You should find someone that is where you want to be in the next few years. The closer you can get to your industry the better, since they will have actual experience.

It should be pretty easy to think about the people you know or follow. If you can’t ask direct competitors, see if you can find a niche that is similar but doesn’t compete with you.

Let’s say you sell organic baby food, try and find someone who might have an amazing company that sells sippy cups. That way they have the same target demographic but you aren’t competing.

You don’t have to find someone that specific though either. Almost anyone that is successful in business can help you with your confidence issues, or finding a good team, or many other things that you could use advice for.

Action Item:

Write a list of at least 10 potential mentors. Check facebook, search online, or ask friends.

Starting the Relationship

Interview Them – Seriously. Starting a podcast was the best thing I’ve ever done for expanding my network. You don’t have to have a podcast though, you could even just post it on your site.

Click here to learn exactly how to contact people for an interview with actual emails that got Barbara Corcoran from Shark Tank to say yes! (Believe me, this works!)

Email them Cold – Find someone that has a presence online and you can find their email address. Here is exactly how Derek Sivers (Founder of CDbaby and one of my favorite guests on the show) says to do it. Including Email templates!

Meet them At a Conference/Networking Event – Nothing compares to meeting people face to face. It’s even better if you are both local so you can take them out to lunch or coffee.

Action Item:

Figure out the best way to initially meet your potential mentors. (write it next to their name!)

Step 2: Give First

If you listened to the interview with Bob Burg, one of his laws in the Go-Giver is:

The Law of Influence

Your influence is determined by how abundantly you place other people’s interests first.

Don’t ask first. Give to a potential mentor first.

An Example:

Once I decided to go online I realized I needed help for the ins and outs of online marketing. First I created a mastermind group (stay tuned for next months challenge for this one!) and then I found a mentor.

I didn’t directly choose him, the opportunity around because I had been following his blog online for awhile. He posted on Twitter that he was looking for a part time project manager.

Since I used to be a project manager I sent him an email. I didn’t know him beforehand, but said I would love to help him out since I used to be a project manager. I offered 5 hours per week for free in exchange for some mentoring on online business.

He loved the idea and we started working together, and actually became friends. He critiqued my website, and gave me advice on what to do online. He also was there at my first conference to introduce me to all of the speakers and people he was already friends with. When you can get introduced to high level people as a friend of a friend, that is the greatest networking tactic ever! :)

We only worked together for a few months, but that really kickstarted my confidence online.”

In interviewing many millionaires most of them suggest that they want to see initiative and giving before they mentor too. Mike Dillard (interview coming soon!) suggested if you have bought a product by them you should send them a testimonial. Or recommend their products to friends first.

Action Item:

Figure out how your skills, knowledge or network can help them. (And don’t think they know everything already or have all they need!)


  • Give them a testimonial
  • Become an affiliate of theirs
  • Connect them with a top influencer they might want to know
  • Ask if you can work for them for free for 5 hours a week (just to see the inside of their business)
  • Comment with other ideas too if you can think of good ones!

Step 3: Deepening the Relationship

Depending on your level of relationship with them at this point you might need to deepen the relationship.


Because you don’t want say here is a testimonial, now can you help me?

If they offer to help, of course you can say yes. But in general, find out ways to connect with them again, like help them whenever you can, reach out, send a personal note, or connect on Facebook, send them a small personal gift etc. If they like certain hobbies try to invite them to do that. (I’ve had a lot of amazing people go see UFC fights with me while I’m at conferences!) Or invite them to an invite only party.

I know that I get a lot of emails a day from wonderful listeners of the podcast. It takes me either a few email interactions, or seeing them on Facebook a lot, or a personalized gift (which is totally buying my love, but I remember quite a few of you because of the sweet thoughtful gifts!) really helps me identify and remember who they are. Which in turn allows me to want to help them more because I feel a connection.

Action Item:

Pick one idea to deepen your relationship with each potential mentor.

Step 4: The Ask!

Sometimes there is not a formal ask. It can be weird to ask…

“Will you be my mentor……?”

Work on building the relationship, and then if you have a business (or personal!) problem that you know they can help you with, ask!

I ended up chatting with a millionaire after the show, and realized how much information he had that could be so useful for me. I asked to see if we could chat at another time since I had another meeting.

We scheduled that chat and he let me know if I ever had any questions at all he was there to help. I chatted with him every other week for a few months, he even went into my programs and gave me feedback, and talked to affiliates for me.

I never had to do that awkward ask. (Thank goodness!)

And some relationships will never turn into a mentorship, and that’s ok!


In the immortal words of Dan Martell, just f’n do it!

So please, if you have made it this far, commit to putting finding a mentor on your priority list for this month. It will take time at first, but it will save you time and money (and make you money!) in the future.

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