it's not the social media that work for you it's what you do to make it work

How to Build a Robust LinkedIn Profile to Stand Out

Posted on: Monday, June 22nd, 2015



LinkedIn profile

LinkedIn is the leading social media site designed specifically for business purposes. This makes it a valuable resource for connecting with business owners, recruiters or investors. Your LinkedIn profile is one of the biggest factors when it comes to making an impression on fellow members. When people click on your profile, you want to make sure that you communicate the right message.

Why LinkedIn?

LinkedIn is not only a social network that’s growing fast, it’s one of the few social sites that’s made for business. Most social sites are designed mainly for entertainment or socializing, whereas on LinkedIn you can openly discuss business without having to pretend you are there for any other reason. The demographics of LinkedIn are unique among social networks. Compared to many other social sites, such as Twitter, users are older, more likely to have college degrees and have higher incomes.

LinkedIn is useful if you are seeking a job or if you have a business that sells products or services to other businesses. There are many ways to leverage the site, from job listings to groups to paid advertising. Yet the foundation of your presence is your LinkedIn profile.

LinkedIn profile


Key Points for Your Profile

The following are some of the most important points to keep in mind when completing your LinkedIn Profile.

  • Compelling Headline -When writing your headline be sure to use keywords that are relevant so that your profile will attract the kind of people you are targeting. Include any relevant information, including your industry, the primary services you provide and your location.
  • Job Title and Work History -Carefully consider what you want to emphasize. If you own your own business, you have some flexibility when it comes to describing your title and industry. As when writing a resume, you have some leeway in how you present your work experience. Always be honest, but think about what you want to emphasize.
  • Photographs -Photos are very important when it comes to the impression your profile makes. Use a recent, high-quality photo of yourself. Don’t use an avatar or company logo. You want to personalize your profile as much as possible.
  • List as Many Skills as Possible -Don’t overlook anything when listing your skills and expertise. Relevant skills may include computer languages, software applications, job experience, foreign languages you speak, communication skills, marketing, copywriting and anything else that you can do or have done in the past. Encourage contacts, associates and clients to endorse your skills.

It’s a good idea to review your LinkedIn profile on a regular basis. You should update it as you acquire new skills and experience or when the nature of your business changes. Remember that your profile is the first place most people will look to find out all about you or your business. Are you on LinkedIn? Connect with me! I would love to learn more about your business and what you are doing!

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