Facebook News Feed Update Gives Brands More Reach

Posted on: Tuesday, February 25th, 2014

Now, a new change to Facebook’s News Feed algorithm means brands will have greater reach than ever.

Today, Facebook held a press conference to announce more changes to the News Feed as well as a significant update to what was formerly named the EdgeRank algorithm. EdgeRank had been the formula that determines what content is to be seen in a users feed.

Story Bumping – Story bumping considers showing not only all new stories, but considers all stories that are new to the user that may have driven engagement since the last time you visited. If you miss stories on one visit, they may be eligible to show on the next visit. This was tested with 80% of employees, older stories were at the top of the feed and interaction went up on organic content during internal testing. Stories read went from 57% to 70%.

Last Actor – This is another new feature to the news feed algorithm and “captures your current state of mind”. This new element takes into consideration the most recent factors from your Facebook activity. This ties to your last 50 interactions with content and gives those users a slight bump in news feed ranking. An example is if you interact with an individual in the morning that same person’s content may be weighted slightly higher later in the day.

See also this article by EdgeRank Checker on how brands/businesses can take advantage of this new feature: http://edgerankchecker.com/blog/2014/02/facebooks-latest-feature-mentioned-in/

And this Mashable article: http://mashable.com/2014/02/25/facebook-news-feed-brands-reach/

Here’s the official Facebook announcement:http://newsroom.fb.com/News/811/News-Feed-FYI-Showing-Stories-About-Topics-You-Like 

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