it's not the social media that work for you it's what you do to make it work

Naples FL

March 2020 Feature Article- Batya Comunale

Posted on: Friday, June 26th, 2020

Thank you, Gulfshore life! I am grateful to have been included in The Faces of Southwest Florida 2020! BATYA believes that power lies in knowledge, generosity leads to networking, and no legacy is as rich as honesty. She also believes in being straightforward. Her energy and sincerity are felt in every greeting and during every […]

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LinkedIn Updates: Your Online Network Is About to Change

Posted on: Monday, January 23rd, 2017

The largest redesign to ever hit LinkedIn is going on now and you don’t want to be left behind. LinkedIn is the most important professional networking site and can be great for your career as well as a great tool for your business. The redesign is happening with the goal in mind to align both […]

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A Social New Year: What’s in Store for Facebook in 2017?

Posted on: Friday, January 6th, 2017

We have welcomed in a new year and that means updates! Social media marketing will be no exception. The opportunity for a fresh start and a more social new year for your business presents itself through all social platforms. This is especially true for the social giant, Facebook, which is anticipated to go through its […]

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The Perks of Involving Employees in Your Social Media Marketing

Posted on: Friday, December 23rd, 2016

It’s no secret that social media marketing is a great strategy that is essential to add to your existing marketing plan. Most people are on one, if not more, social media sites and you don’t want your business to be left behind. Not only do you need someone dedicated to updating your posts and engaging […]

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How to Use Social Media Videos to Gain a Marketing Advantage

Posted on: Monday, December 12th, 2016

Be honest…when you first saw this article you clicked on the above image to play a video, right? Although it is a simple image with a ‘play’ icon, our brains have evolved so that they instantly recognize that a sideways triangle is a symbol to play a video. This is a perfect example of how videos […]

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The Hard Truth: Fact Checking Social Content

Posted on: Wednesday, November 30th, 2016

Have you ever been scrolling through your news feed on a social networking site and noticed a post that just doesn’t seem right? Maybe the facts seem bias or maybe there is a spelling or grammar error. While it might be fine for someone’s personal page to have these types of errors on them, it […]

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New ‘Facebook Workplace’: What Can Entrepreneurs Expect?

Posted on: Tuesday, November 1st, 2016

Recently Facebook has implemented a new ‘Workplace’ for small businesses and non-profit organizations. The intention of the ‘Facebook Workplace’, is to connect everyone in all sorts of workplaces, from desk-bound professionals to employees who are constantly on the go and have little to no access to a computer or email, regardless of role, field, or […]

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Boom Your Business Using the Twitter Dashboard

Posted on: Wednesday, October 19th, 2016

If you are an entrepreneur who uses Twitter in your business marketing strategy then you have probably heard of Twitter Dashboard. However, do you really know exactly what it is and how to use effectively to positively impact your business? Use this quick guide to get started using Twitter’s newest business multi-tool today. What is […]

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Staying in Compliance: The Legal Restrictions of Social Media

Posted on: Wednesday, October 5th, 2016

The business world is a fast-paced ever-changing environment; new employees come in, and older employees retire. New technology and practices arrive like a tidal wave and it is always a race to keep up and be one of the first to implement new methods or risk getting left behind by competitors. Social media is one […]

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Are You Using Social Media For Hiring Employees?

Posted on: Monday, August 15th, 2016

Social media has changed the way many businesses operate, not only through how they share news but also through the ability to recruit potential employees. As the millennials enter the workforce it is vital to consider how to attract them to your company. Using social media platforms is one solution to help cut the costs which […]

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