it's not the social media that work for you it's what you do to make it work
Batya

Why Hiring a Professional Social Media Manager is a MUST

Posted on: Tuesday, April 19th, 2016

Professional Social Media

Social media: it’s a buzzword that every business owner is hearing these days, but that few really understand how to use to their greatest advantage. The power of social media cannot be understated; it can make or break a business in delivering its message to a wide audience or falling flat and flying under the radar. Everyone is on social media, but not everyone knows how to properly manage social media channels for a business’s marketing efforts. As a result, hiring a professional for a business’s social media marketing is a MUST.

To fulfill this need, many business owners have turned to hiring relatives and/or members of the younger generation simply because of their familiarity or even to help a family member get a job. However, hiring a professional – and not just someone that you want to help out or that you think you owe something to – is necessary for the success of a business. Here are a few reasons failing to hire a professional will end up backfiring:

Personal social media is different from professional social media.

People who you may consider “qualified” to manage your social media accounts simply because they use a lot of social media of their own aren’t necessarily up to the position. That’s because using social media for personal benefit is not the same as using it to promote a business or in another professional capacity. Posting a selfie on Facebook or Snapchat may be appropriate for personal use, but it’s definitely not the image that a business wants to give off; similarly, the way that individuals talk on Twitter isn’t the way that you want your business to portray itself.

You want someone who will pay special attention to your business.

Having someone that you now or like personally, such as a friend or family member, manage your business’s social media accounts won’t give your company the attention that it deserves, mainly because those people all have lives and jobs of their own that are separate from your business. However, by hiring a professional, you can be guaranteed that you have someone who is paying particular attention to your specific business and making the management of your social media accounts his or her first priority.

If you’re ready to hand over the reigns of your social media management to an experienced professional, look no further than Batya Maman and Social Connect! Batya will evaluate your current marketing strategy and determine a plan that will help you both short and long term. Take the first step towards thriving against the competition in this digital age with our thorough Social Media Analysis!


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