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Enhance Your Facebook Business Page With These 10 Tips.

Posted on: Monday, June 8th, 2015

Enhance your Facebook business page


Social media is one of the most effective and cost-conscious approaches available to spreading the word about your business, its brand, and your products. For small businesses, social media is perhaps the best way to gain a large extended network of potential customers. With almost every adult in the United States being an active social media user, you are nearly guaranteed to experience tangible results through effective Facebook usage for your company. To help get you started, here are 10 ways you can enhance your Facebook business page:

1. Optimize Your Image Choices

Your profile picture, banner picture, and timeline photos will need to be extremely informative and memorable. Catching the eye of social media users scrolling through their timeline is of utmost importance, and your pictures are one of your best tools to help you achieve this. Make sure and label them with relevant business info and always make sure picture sizes are not overly large or small.

2. Organize Your Tabs

Keeping your Facebook tabs organized in an efficient way will help people navigate your business’ page efficiently. If information is frustrating and difficult to locate, people will stray from your page before engaging with you.

3. Post Consistently

Never post sporadically, and always keep a steady flow of information and copy out there in your followers’ feeds. However, never allow yourself to go posts crazy, as flooding someone’s timeline may lead to them unfollowing you. Think of a schedule that will reach the most amounts of people. Targeting lunch breaks is one great way to ensure you catch people while they are actually browsing social media.

4. “About” Section

Your “About” section is the most important part of your page. Here you should list all relevant contact info, links, and service/product descriptions. Start off your “About” section with a shortened version of this information, and then follow it up with a more detailed account. Doing so will help the customer to learn quickly about your services, and then easily navigate to the specific section they hold interests in to receive more information.

5. Use Keywords

The use of keywords will help you increase the SEO of your page, making it easier for people to come across your page. However, never overstuff your page with keywords!

6. Engage with Fellow Businesses

Mutual promotion is one of the best investments you can make in the world of small business, and this holds true online. Go out there and share useful content with businesses, endorse them or “like” their page. They will likely do the same for you, which will help expose you to the audience that is already following them. Additionally, this helps you build your reputation as a business that is focused on local causes!

7. Avoid Changing Your Page Name

Nothing is more confusing to a customer than extreme re-branding. This is another quality that exists just as much online as it does in the real world. Focus on the brand and name you have already made for yourself to ensure you keep a steady flow of traffic to your page. Changing a name will just make it more difficult to find your page.

8. Think About Mobile Users

Thankfully, Facebook is great about designing its pages to be consistent between desktop and mobile platform viewing. Use the platform as intended and always make sure posts, pictures and other content is easily viewable to both desktop and mobile device users.

9. Never Fall into the Facebook “Content Trap”

Many companies make the mistake of posting every bit of their original content on their Facebook pages. This is counterintuitive to your business’ success, as you ideally want people to visit your other social media platforms and actual website as well. Post enticing content, but always leave the audience with a bit of curiosity, in the hopes they will continue to explore your company’s full website. Doing this will help you gain more visitors that are likely to become actual customers. For small businesses, you can go about this strategy in a way that entices the locals to come and visit your business if you have a real world location.

10. Include “Like Boxes” on Your Other Platforms

Every non-Facebook platform you are using on the web should have a conveniently placed and visible Facebook “like box” to help customers increase your amount of followers. Doing so will also help you increase the amount of inbound links to your Facebook page, which can end up providing a massive boost for your pages SEO potential!

Now that you know how to approach the issue, start getting to work on optimizing your small business’s Facebook page. For help implementing these strategies, the professionals at Social Connect LLC can help. Once you start experiencing massive boosts in followers, and perhaps even sales, you will be hungry for even more ways to unlock Facebook’s full marketing potential.

Has Facebook marketing provided you with improved traffic towards your business? If not, our training sessions can be your golden ticket to increased exposure for your business!


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