7 Tips for Better Results on Your Facebook Page
Posted on: Tuesday, November 24th, 2015
As a business owner, it is important to be adaptable – and with the growth of social media in recent years, one way to do this is to create a Facebook page for your business. However, you do have to know how to utilize it effectively, as the nature of social media is changing all the time. Here are seven tips for better results on your Facebook business page:
- Keep it up to date.
Make sure all of the information in your “About Me” page is up to date and accurate, especially contact information! You want customers to be able to find you.
- Provide something useful.
The purpose of your Facebook page is not simply to spew out promotional material – in fact, you should generally avoid direct promotion (unless it’s for special deals or contests). Instead, provide unique content (related to your business) that users will find useful and thus will flock to your page, and your business to see.
- Engage with your customers.
Be human – make jokes, have more “personalized” status updates, and otherwise do your best to engage with people on a more personal level.
- Encourage users to “check in”.
“Checking in” on Facebook involves users saying that they’ve visited your business, which helps promote it to their friends and also to any customers that view your page and are looking for confirmation of its effectiveness!
- Use photos.
A picture says a thousand words, and this is especially true on social media, where visuals are everything. When you post, upload a picture to grab readers’ attention – however, make sure the picture is relevant to the post. Furthermore, have an interesting and professional profile picture and cover photo that draw attention but also portray the essence of your business – avoid stock photos at all costs.
- Try “Facebook-only” promotions.
Run contests, offer “online-only” deals, and try other ways to engage your customers with your Facebook page. This helps promote your social media account as well as draw in new customers who see their friends participate online!
- Post strategically.
Have a strategy for what, when, and how often you post; for example, you can look at Facebook analytics to see what the peak times for page viewership are, and post during those times for maximum visibility. Furthermore, keep your posting to a minimum; usually, one short post a day and one longer post a week are sufficient to keep people interested but not overbearing enough to push them away.
With 1.44 billion monthly active users, Facebook is an incredible resource for businesses to reach out to potential customers and to connect more deeply with already existing customers. As a marketing tool, Facebook is essential for your business growth – but the key, ultimately, is to know how to utilize it effectively.
Social Connect wants to help you harness the power of Facebook for your business! To take the first step in enhancing your online presence through Facebook and other social media channels, sign up for our Social Media Analysis.
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