it's not the social media that work for you it's what you do to make it work

5 Tips to Create Great Social Media Content

Posted on: Tuesday, September 29th, 2015

Social Media Content

Social media presents a perfect platform to connect with millions of people across the globe; so you should try to utilize it to the fullest. Any great content can foster engagement, foster strong relationships and generate new leads for your business. Great content is undoubtedly the gateway to a new world of success and can establish you as a thought leader. Strong social signals are what demonstrate brand power, authority, and credibility. This is what helps you achieve all your marketing function objectives.

Creating content that has the ability to capture your audience’s attention and make them feel passionate enough about the topic and respond to you can be a daunting task. But what makes content engaging? What are the best ways to write perfect engaging content on social media? There is the simple and proven path that any person can follow to create terrific social media content. If you follow these outlines steps, you will be on the right path to creating more engaging content to attract more followers to your site.

1. Who is your target group and audience?

First, conduct research about who is using what in social media. Determine the demographics of each platform. Based on the data that you shall obtain, you will be better placed to tailor your content to match your target audience. Creating demographic responsive content will help keep your customers engaged, thus retaining them for longer.

2. Type and Time

After you are through with the demographic data collection, it is the time you focus on the type of content that you post. Visual and interactive media works best on platforms such as Facebook while question and answer type content works best on Twitter.

Use infographics across all platforms. To create engaging content, make use of quotes, links, behind scene photos, questions and so on. Be creative and review the precious content that generated more likes and comments. You should conduct research on the days and time that your audience is most likely to interact with your brand platform.

3. Be Trendy and Current

You should follow the trends and news that relates to the latest developments that involve your area or brand. Your audience wants to know what’s new in the area of your brand. It is your responsibility to keep them updated on what’s trending. Be a few steps ahead in relation to the current news and developments and present an image of confidence that will build brand customer trust.

4. Be Consistent and Communicate

When users reply to your posts on social platforms, they are basically telling you what they want. Be consistent and steady when it comes to the flow of your postings and uploading of information. Communicating with your audience will allow better familiarization with your brand, a step further to realizing your goals. Listen to your community and utilize the content that comes from your social community.

5. Employee Participation

Your business is composed of different employees. Encourage these employees to interact with your current and potential employees by use of their professional social media platforms. This is a true show of the actual value of your brand as communicated by your employees to the customers. Encourage your employees to be present and engaged with the customers for bond creation.

The type of content that you present in your social media platforms will have an effect on your engagement. Social media generates signals that positively affect your SEO performance and customer engagement, leading to promotion of your brand. You should invest quality time and effort to create quality content for your readers.

If you’ve already developed a social media presence, we’d like to improve it even further! Social Connect will evaluate your current content strategy and boost it to its fullest potential. Contact Batya Maman at (239) 601-4340 for a complete social media makeover!

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