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5 Free Online Tools for Creating Unique Visual Content

Posted on: Monday, February 15th, 2016

Free Online Tools

There are many advantages to digital marketing: the ease of access, direct link to your target market, and cheap (or non-existent) cost of advertising. However, because it’s so easy to get content online, the internet is crowded with advertisers all vying for space, as well as attention. As a result, viewers have developed shorter attention spans. Most social media or internet users will simply skim pages, looking for what interests them most but skipping over the rest. So how do you make your business stand out from the noise?

That’s where visual marketing comes in. Creating graphics, whether they stand alone or accompany a text piece, is crucial to attracting viewers’ attention and making your business appear professional, engaging, and unique. If you have no experience with graphic design, there are numerous websites available to help you create pictures, graphs, charts, and other visuals for your business, almost all of which can be accessed for free. Furthermore, if you feel that you want to take your marketing to the next level, most of these sites have the option to pay for upgrade packages for additional themes, templates, and graphic options.

Take a look at the following top five picks for websites that help you design simple but effective visuals for marketing your business online:

1.  Easel.ly

Easel.ly starts you off with numerous and visually appealing, ready-to-go templates that help you think of ideas if you’re stuck or simply don’t know where to start. Furthermore, the site offers features such as the ability to add in “objects” or images to your graphic, whether from your own sources or from the website’s stock canvas.

2.  Canva

The Canva.com design school aims to help people with no graphic design experience learn how to use the site’s tools to create visuals for their own purposes. Canva also offers a photo editor option, which is great for anyone who can’t afford Photoshop for their business but wants to be able to retouch their photos.

3.  Visme

Visme’s presentations option is a more aesthetically pleasing substitute for PowerPoint, allowing you to make dry data pop off the page and into your viewers’ minds.

4.  Piktochart

Piktochart is perfect for creating infographics, graphs and charts and displaying them in a visually appealing, easy-to-read manner.

5.  Venngage

Venngage markets its infographic tool as the most easy-to-use graphic maker available through three main steps; choosing a template, adding charts and visuals, and customizing the design.

You’ll quickly learn how much of an asset these free online tools can be and for your visual marketing efforts once you’ve become familiar with their capabilities. So go ahead and give them a try! See which tool is the most comfortable for you so that you can become a visual content master!

Social Connect would love to help you create the best possible content for your business’s social media channels. Click here to browse through the list of services we can provide to increase your company’s brand awareness and success.


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