A Social New Year: What’s in Store for Facebook in 2017?
Posted on: Friday, January 6th, 2017
We have welcomed in a new year and that means updates! Social media marketing will be no exception. The opportunity for a fresh start and a more social new year for your business presents itself through all social platforms. This is especially true for the social giant, Facebook, which is anticipated to go through its own changes in 2017. We want you to stay on top of the latest trends and prepare for the inevitable updates that could impact the way your business digitally markets itself in the new year.
A Social New Year: Here are some of the projected changes/updates for Facebook in 2017.
Updates to search in Facebook is going to be a large focus in 2017 and in the next few years as a whole. There is a lot of potential to expand the capabilities of Facebook search. Earlier in 2016 it was reported that Facebook now facilitates 1.5 billion searches each day. They have refined the search architecture to make it more beneficial. Facebook sees search as an area of great opportunity.
Competing with Google:
In 2015, Facebook rolled out a professional services feature so you could search for local service providers. Then in October of 2016, they launched Marketplace to allow users to buy and sell goods. They also introduced a recommendations tool. As we move forward, Facebook will be able to use tools they’ve already implemented to automatically make recommendations. They are going to continue to work on their search tools going into 2017 that could eventually make it a contender against the world’s most widely used search engine, Google.
Videos will continue to be key in marketing strategies. Facebook recently added live videos to help companies interact with their current and potential customers. This trend is here to stay and will only gain momentum as we head into 2017.
It’s no secret that businesses must have a mobile-friendly website. The percentage of website searches via mobile device grows exponentially each year. Facebook understands this and will remain as accessible as possible to the mobile community, making it easier for mobile users to navigate and interact.
Facebook advertising is a strong tool that businesses can use to leverage great success, and there is still a LOT of room for growth. There is a great range of options for ads which include:
- Clicks to a website
- App Installs
- Conversions on Website
- Video Views
- Page Post Engagement
Facebook has started rolling out the Shop section in phases. This makes it easier for businesses to reach out to their target audience to drive sales on mobile devices. Companies can list products, let consumers look through their catalog and then purchase products right within Facebook, without having to navigate to other websites. In 2017, more companies will start using this feature to sell directly from Facebook. This will change the way we look at both social selling and e-commerce.
Facebook’s landscape going into the New Year has yet to be laid out, therefore the past is the best way to dictate how the future will unfold. Stay connected and informed to keep your business on the cusp of new developments which could skyrocket your revenue and your brand to the very top! Social Connect hopes you and your loved ones had a wonderful holiday season, and wish that your business has a more successful and more social New Year!
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