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Batya

Grow Your Business With Facebook Ads

Posted on: Monday, June 29th, 2015

 

Facebook Ads

If you are a business owner or manager, you better have a Facebook page up and running for your business. And if you spend any time at all promoting your business on the social media juggernaut, you’ve probably noticed the options available on Facebook to run ads to promote your business. But do Facebook ads really work, and what’s needed to run them effectively? Facebook advertising can not only jolt your business brand exposure but can increase y our bottom line. The key is to have a basic understanding of what types of ads will be best for your target audience and how to use them.

Getting Started with Facebook Ads:

1. Decide What Type of Ad to Run

There are four main ways that people advertise on Facebook. Marketplace advertisements are the ones that appear in the right-hand bar on Facebook and are the most common ads for small business owners. Sponsored stories show up in the timelines of people whose friends engage with the associated page. Page post ads show up in users’ newsfeeds like regular updates. And boosted posts are like regular page posts, but are guaranteed to reach a wider percentage of your audience depending on how much you spend. Look into each, and decide which to experiment with first.

Facebook_AdvertisingFacebook Ads

 

2. Determine Your Advertising Budget

How much do you want to spend? How much can you spend? Before you run ads, get realistic about your budget, and how important social media ads are to your business. Without setting a budget you can easily throw away good money with no return in your investment.

3. Get Down to Business

To get started with your ad, visit Facebook’s “create an ad” landing page (https://www.facebook.com/advertising). From here, you can decide what kind of results you want to see from a Marketplace advertisement. Then, make sure you have a great eye-catching photo selected, and get to work designing your ad. Follow the tutorial step by step, and your ad will be ready to run in no time.

Benefits of Facebook Ads for Businesses:

1. They are Inexpensive

Compared to marketing on t.v. or other big reach mediums, Facebook ads can be very inexpensive and a great “bang for your buck.” To maximize your budget you should always be analyzing your ads and dollars spent vs. what type of ad for optimal conversion and balance of your budget.

2. They are Targeted

When designing your marketplace and, you will get to decide who sees it, which is incredibly powerful. You can target your current fans, your email list and even your competitors.

Facebook_Ad_Targeting

3. They are Locally Specific

Compared to other web advertising, only your potential customers will see Facebook ads.

Facebook ads can be a whole new world to your online marketing toolkit. I encourage you to take the time and learn how to use Facebook Ads Manager and Power Editor. Boosted posts are great for short term  advertising but to maintain your budget and reach a much larger targeted area you will want to continue learning about effective strategies for advertising.  Keep an eye out for coming posts to learn more about how to effectively advertise your business on Facebook with a breakdown of what key tools will be effective for your advertising budget.

Are you running Facebook ads? What success have you had? What struggles have you had in reaching your audience? Please share with us in the comment box below! Have a question? Please reach out and let me help you navigate your business with Facebook advertising.


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