Improve Your Marketing Strategy with Facebook Video
Posted on: Monday, August 10th, 2015
Facebook has recently been proactive in substantially improving their ability to manage videos. Their attempt to compete with YouTube is forcing them to react in kind. Facebook is the number one social media marketing platform in the world; used for a lot more than just posting what’s on your mind or pictures of your kitten. It’s used it to drive people to websites and connect with them in a way that is otherwise impossible. In short, the social media giant has come a long way from merely trying to connect people with each other.
Facebook announced a new platform for handling videos. The days of linking your videos to YouTube’s hosting service are over. Facebook has streamlined the process, allowing you to upload the video directly onto your Facebook feed – or not. You also have the option of keeping your uploaded videos private if you wish.
It’s no secret that people want to do things the easy way and follow the path of least resistance. By completely reworking the way Facebook does video, they are forcing people to rethink the way they use Facebook. There’s good reason for this. YouTube has bragging rights with more than 1 billion users every single month, and Facebook has realized that there’s no reason that they can’t take advantage of that.
Facebook has made it easier for you to upload and distribute videos with control and precision. Page owners will have a new video library to edit, manage, search, and view all of their videos from one place. Options like ‘Secret Videos’ allow you to keep videos private, and ‘Expiration Dates’ allow business owners like you to create a sense of urgency to view videos and other promotional products. Facebook is showing no sign of letting up the pressure they’re placing on dominant video sites such as YouTube.
Some of the improved features include thumbnails, categorization and complete control over when and how videos are published, if at all. Businesses will need to start rethinking their video content for their marketing strategy. These new tools provide inspiration for not just what your videos contain, but how you will shoot videos to begin with. By setting an expiration date on a video, for example, you have the option of creating time-sensitive offers and delivering it via video.
It won’t take long before Facebook generates just as many video hits as YouTube. Are you ready for it? The way you shoot videos will be affected just as much as the way you publish them. To compete with the wave of businesses that will soon be taking advantage of Facebook video marketing, get help from the best in the industry! Contact Batya Maman of Social Connect LCC for assistance in making your Facebook business page the best it can possibly be!
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