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8 Ways to Boost the Views of Your LinkedIn Posts

Posted on: Thursday, July 7th, 2016

 

 

Linkedin - Social media

 

Have the number of views on your LinkedIn posts diminished over time? Or perhaps you’re just starting up and would like to kick off your LinkedIn account with a bang. There are a variety of different things you can do to increase the views of your posts, and ultimately, gain the notoriety that your products and/or services deserve.

Here are eight ways you can boost the views of your posts!

  1. Catchy Headlines

Just like posts you see on other social media platforms, the catchier the headline, the more people will inevitably read it. It is key to grab the attention of your followers right from the start to entice them to click on something that will interest them. 

  1. Keeping Your Posts Less Than 900 Words

Lengthy posts have a tendency to deter readers from proceeding. They want to be able to skim something quick and get the gist of an article pretty quickly. With that in mind, try not to go overboard and keep your posts to a maximum of 900 words. 

  1. Add Links to Your Previous Posts Under Your New Posts

Remind your followers of some of your past articles that they may have missed by including their links at the bottom of your new posts. Doing this creates a Call to Action (CTA) used to entice readers to continue engaging on topics similar to the one they just read. 

  1. Network

This may seem like a no-brainer, but the more people you connect and network with through multiple social media outlets, the easier it is to create a larger following on LinkedIn; leading to further business communications, and of course, more views on your LinkedIn.

  1. Publish Your Posts When the Majority is Active and Will Read Them

Weeknights or weekends are the ideal times to publish posts. It has been proven that the most activity on LinkedIn occurs during these times.

  1. Appeal to the Majority

Write and post about topics that will greatly interest the general public as a whole for the best chances of maximum engagement. Research what is currently trending and popular in the world of your particular business and utilize the interest to drive traffic to your own posts. 

  1. Use Images

More often than not, the first thing anyone notices about any article or website is the imagery. Using images that are unique and pertinent to your articles will help appeal to people almost instantly. It’s a simple matter of fact that the human brain is instinctively drawn to things that are visually appealing, but we can also be deterred by poorly chosen images; so choose wisely! 

  1. Ask Your Colleagues For Any Advice They May Have

If you notice your colleagues are publishing things of great interest, it never hurts to ask what their particular strategies are. Not everyone will be willing to divulge their secrets to success, but for colleagues and friends that you are closer to, sharing ideas and getting solid feedback can be just the help you need to boost those views.

Posting on social media, in general, can be a touch-and-go process, especially for those just starting out. Whether it is on LinkedIn, Twitter, or Facebook, you want the content you publish to be of interest to as many people as possible in order to grow your visibility online. If you’ve had significant success and increased the traffic on your business’s LinkedIn posts, we’d love to hear from you! Feel free to share your experiences and success stories in the box below, and be sure to contact Social Connect for any and all of your Social Media Consulting needs!


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