Posted on: Tuesday, October 3rd, 2017
Posted on: Tuesday, October 3rd, 2017
Recognize The Opportunity Right Under Your Feet and Capitalize On It
Stream below or right click here to download the episode.
Sales Tips you’ll learn in The Sales Podcast…
- Why America is still the land of opportunity
- How to bounce back from an ugly divorce
- How to be a loving single mom and a successful entrepreneur
- How to meet clients when you don’t have a driver’s license
- How to be persistent and find the information you need when money is tight
- The importance of applying yourself
- Why you “don’t need social media” and what you need instead
- Why you need a system for everything and how to apply it to your social media marketing
- Your role in the system
- Where she goes to “print money” on social media
- How to get 2,000 qualified leads in five days
- How to use Google Plus effectively
- How to present yourself with your social media accounts
- What you need to get clear on before you dive into social media
Posted on: Monday, January 23rd, 2017
The largest redesign to ever hit LinkedIn is going on now and you don’t want to be left behind. LinkedIn is the most important professional networking site and can be great for your career as well as a great tool for your business. The redesign is happening with the goal in mind to align both the mobile application and the desktop experiences. What do these LinkedIn updates mean for your business? Let’s take a look!
What Are the New LinkedIn Updates to Be Aware of?
The home page has a thinner menu bar and icons identical to the mobile app. On the left, there is a snapshot of your profile that includes your picture, headline, and views. This is similar to the mobile app’s ‘Me’ section. The sharing section now has the option to share an update, photo or article.
The Look of Your Connections, or ‘My Network’ Page:
This section is also cleaner. You’ll see the difference when you click on your connections. Now, the only options are to either message or remove them.
‘Tour Me’ Section:
There is a new recommended size for your background photo. It should now be 1536 x 768, so take the time to update that. You also need to update your summary section. People will only see the first two lines, so make them count.
You contact information will be on the right-hand side when your profile is viewed, making it faster for someone to see it. Double check to make sure your contact information is updated as well. You’ll be able to see who has viewed your profiles and articles.
There is a new section, which is called ‘Accomplishments’ where you can enter publications, certifications, and other information.
The modifications to search are the largest change. There is no longer the option to perform an advanced search. This means you’re unable to filter by name, title, keyword, and location. You can still filter by the level of connections, companies, industries, general location, language, schools, profile language, and non-profit.
Boolean search is still available, but it is no longer as effective as when you could combine it with an advanced search. Saved searches and tagging are no longer available for free. This may make it harder to find individuals and take more time to filter through.
‘More Options’ Feature:
This will save you time as there are multiple options here. You no longer need to search separately for SlideShare, ProFinder, and Lookup. You will also be able to create a company page right from this menu.
Notifications will be easier to access, sift through, and respond.
The majority of these LinkedIn updates will help you save time by making it easier to access certain features and filter through notifications. Where the issue may present itself is when you are doing searches. It could possibly make it harder for you to target and find people based on certain characteristics. As long as you go in prepared and know what to look out for, you can use the changes to your advantage and continue to successfully network your business on LinkedIn.
Posted on: Friday, January 6th, 2017
We have welcomed in a new year and that means updates! Social media marketing will be no exception. The opportunity for a fresh start and a more social new year for your business presents itself through all social platforms. This is especially true for the social giant, Facebook, which is anticipated to go through its own changes in 2017. We want you to stay on top of the latest trends and prepare for the inevitable updates that could impact the way your business digitally markets itself in the new year.
A Social New Year: Here are some of the projected changes/updates for Facebook in 2017.
Updates to search in Facebook is going to be a large focus in 2017 and in the next few years as a whole. There is a lot of potential to expand the capabilities of Facebook search. Earlier in 2016 it was reported that Facebook now facilitates 1.5 billion searches each day. They have refined the search architecture to make it more beneficial. Facebook sees search as an area of great opportunity.
Competing with Google:
In 2015, Facebook rolled out a professional services feature so you could search for local service providers. Then in October of 2016, they launched Marketplace to allow users to buy and sell goods. They also introduced a recommendations tool. As we move forward, Facebook will be able to use tools they’ve already implemented to automatically make recommendations. They are going to continue to work on their search tools going into 2017 that could eventually make it a contender against the world’s most widely used search engine, Google.
Videos will continue to be key in marketing strategies. Facebook recently added live videos to help companies interact with their current and potential customers. This trend is here to stay and will only gain momentum as we head into 2017.
It’s no secret that businesses must have a mobile-friendly website. The percentage of website searches via mobile device grows exponentially each year. Facebook understands this and will remain as accessible as possible to the mobile community, making it easier for mobile users to navigate and interact.
Facebook advertising is a strong tool that businesses can use to leverage great success, and there is still a LOT of room for growth. There is a great range of options for ads which include:
- Clicks to a website
- App Installs
- Conversions on Website
- Video Views
- Page Post Engagement
Facebook has started rolling out the Shop section in phases. This makes it easier for businesses to reach out to their target audience to drive sales on mobile devices. Companies can list products, let consumers look through their catalog and then purchase products right within Facebook, without having to navigate to other websites. In 2017, more companies will start using this feature to sell directly from Facebook. This will change the way we look at both social selling and e-commerce.
Facebook’s landscape going into the New Year has yet to be laid out, therefore the past is the best way to dictate how the future will unfold. Stay connected and informed to keep your business on the cusp of new developments which could skyrocket your revenue and your brand to the very top! Social Connect hopes you and your loved ones had a wonderful holiday season, and wish that your business has a more successful and more social New Year!
Connect with us on Facebook! We offer regular tips and tricks to grow your social media presence.
Posted on: Friday, December 23rd, 2016
It’s no secret that social media marketing is a great strategy that is essential to add to your existing marketing plan. Most people are on one, if not more, social media sites and you don’t want your business to be left behind. Not only do you need someone dedicated to updating your posts and engaging with potential customers on social media sites, you should be involving employees in your marketing plan through their personal social media pages.
Employees that truly believe in your company are invaluable. Those that enjoy working for you and believe in the business can do wonders for your reputation, and therefore, your future revenue.
Why You Should Be Involving Employees in Your Social Media Marketing.
Build Brand Awareness:
By getting your employees to post about the company they work for, it will expand your network significantly. Think of each staff member as a link in a chain. All of their connections, even those they don’t engage with on a regular basis, can become YOUR connections. Exposure through their personal accounts allows followers to learn more about your company.
Genuinely enjoying your job is a gift. When your employees enjoy what they do on the job and put that out into the world, it will boost the credibility for your company.
Showcase Company Culture:
Your staff can help illustrate how great your company culture is when they post interesting information on their personal social media pages.
How to Get Started.
Get the ‘OK’ From Higher-Ups:
Make sure all company leadership is on board. It’s important that all owners and managers sign off on the idea of involving employees before putting it in place. The reasoning for including everyone in social media marketing efforts should be thoroughly discussed.
Specific and well-written guidelines need to be put in place for employees to abide by. These rules and restrictions should include what is acceptable to post about, such as new products or company milestones, as well as a list of items to never post in order to avoid painting your business in a bad light.
Train Your Employees:
Reserve ample time to properly train all employees on the established guidelines so they fully understand what is appropriate to post. Everyone should be on the same page on how you want the company represented. Also, pre-set specific days/hours in which is it appropriate for people to post.
Encourage Those Who Are Interested:
Don’t make participation mandatory for all employees. It’s not a reflection of how a certain employee views your company, but simply that not all of them are personally active or interested in social media. You only want the ones who are genuinely interested to be involved in your social media strategy. Those that see it as extra work or don’t want to do this won’t be helpful and could end up resenting the company.
Send Your Employees Updates and Posting Ideas:
Give your staff a hand by sharing information on things they can post about. You can even include graphics or pictures that they can use, specifying exactly how you would like it to appear on your social channels. Over time, this feedback will become less and less necessary, as your staff will become more familiar with the management’s posting preferences.
By opening up your social media marketing strategy to all employees, there is endless potential to the reach of your company’s brand. Simply by involving them through their personal platforms, you instantly multiply the number of eyes that can see what you have to offer. Your most valuable resources are your employees, so consider opening up this opportunity to them and let them contribute to your increasing success!
Wish to receive additional information and insights from social media expert Batya Maman?
Posted on: Monday, December 12th, 2016
Be honest…when you first saw this article you clicked on the above image to play a video, right? Although it is a simple image with a ‘play’ icon, our brains have evolved so that they instantly recognize that a sideways triangle is a symbol to play a video. This is a perfect example of how videos have become a powerful tool for generating interest and enticing viewers to act by clicking. Here is another question. If videos create that instinctive urge to click, couldn’t this tactic prove useful in a business’s social media marketing strategies? The answer is a hard YES. Properly utilizing social media videos for your business accounts can put you at a distinct advantage over companies that do not.
Let’s delve into why social media videos are so effective for online marketing.
Building Brand Awareness:
By constructing a video that highlights your company’s goals, environment, and overall persona, you become more relatable by illustrating your true colors to potential customers. Videos that show the human side of your business are more likely to be shared and talked about if they side with the audience’s values or ideas. This spreads awareness of your brand, building trust in your services and resulting in more prospective leads.
Showcase Your Company’s Culture:
Similarly, a video can help inspire potential employees. You can show what it is like to work for your company and really promote the culture, influencing people to submit their resumes to you.
Similar to the play button technique, include a clear and eye-catching call-to-action (CTA) in your video that prompts someone to click on a link. This link, inserted into the video’s description, could lead the reader to your website to learn more about your business, forward them to your other social pages, or entice them to purchase items or services from you.
So how can videos be set up to enhance your marketing strategy?
Each social media outlet may require a different video:
Each outlet has a different maximum video length. Snapchat is 10 seconds, Instagram is 60 seconds, Vine is 6 seconds, Twitter recommends under 30 seconds and Facebook is 120 minutes. This is a huge range of time to play with depending on what medium you’re designing your video for. You can use Facebook for longer videos that go more in-depth into your company, while the others require you to use the most of your time and gain people’s attention quickly.
Facebook Live and Periscope allow you to broadcast in real-time. This can be a terrific way to generate interest. If you are going to do this, make sure you prepare your material to seem as natural as possible; especially if the idea of public speaking makes you nervous.
Be interesting in the first 10 seconds:
You need to make sure you have a strong opening so people don’t close your video. If they aren’t interested quickly, they will move on.
Include how-to tutorials related to your products or services:
People like watching videos for two main purposes; to be entertained or to be educated. If a viewer already has an interest in your company, how-to videos or informative tutorials about your services or products can provide extra value to viewers.
Keep SEO in mind:
When writing descriptions and headlines for your videos, make sure to keep Search Engine Optimization (SEO) in mind. Use relative keywords to help potential viewers find your social media videos easier.
Posting content on a personal social media page is one thing, but sharing professional and informative content about your business is a completely different story. Although many people may love to see silly cat videos, these types of posts won’t help drive more interest to what you are selling. By keeping the above tips in mind, your social media videos can aid in making your online presence bloom, and ultimately increase the overall success of your business.
While we’re on the subject of social media, be sure to check out Social Connect on Facebook for additional information to help your business’s digital presence thrive!
Posted on: Wednesday, November 30th, 2016
Have you ever been scrolling through your news feed on a social networking site and noticed a post that just doesn’t seem right? Maybe the facts seem bias or maybe there is a spelling or grammar error. While it might be fine for someone’s personal page to have these types of errors on them, it is definitely NOT alright for your business accounts to make mistakes like this. This is where the process of fact checking social content comes into play.
In order for your business to thrive on social media, it is imperative that you take the time to fact check your posts the same as you would for anything else that you might publish or send out. You do not want to misrepresent data because it can ultimately impact your professional credibility.
Here are a few simple things you can do to start fact checking social content on all of your platforms:
- Double checking facts yourself or having another person take a look at it
- Make sure your research is accurate through credible sources
- Make a list of things you need to fact check so you do not forget any of the points
- Take a look at how reliable the claim is that you are making
Protect Your Business’s Reputation by Fact Checking Social Content:
In the end, when you protect your reputation that means you are protecting your brand. It is through the engagement of other people on social media that you will increase your influence score. When you take the time to check for inaccuracies in your content you are lowering the risk that you will damage your reputation.
While social media is a timely thing and requires a business to work on tight deadlines, it is still important to take the extra couple minutes to fact check the information that you are putting out. Double check everything, no matter how small the detail might be. Having to take back a statement could cause more harm to your reputation than if you had spent the extra couple minutes looking into the facts.
If the Source is Unreliable, Toss it Out:
When you look at facts you should go to the source itself, or at least as close as you can get. You should also determine how reputable a source is. If you choose to associate yourself with a source that may seem a little sketchy you could find yourself in a hairy situation down the road. If you can’t find the source to fact check the information then you should consider removing it altogether.
Just remember, no fact is too small or insignificant to double check. The trust consumers put in your business comes from your reputation which is built from the content you produce. Since social media content spreads like wildfire, any inaccurate ‘facts’ that you present on your channels could (and probably will) expand to a broader audience, leaving more and more readers misinformed.
With the holidays approaching, many businesses struggle to find the time to properly and effectively manage their social media channels. Do you feel like you fall into this category? Social Connect wants to make it easier for you! We will sit in the driver’s seat and manage all of your social accounts so that you can reserve more time for other business affairs, or even better, more time with your loved ones during the holidays!
Posted on: Tuesday, November 1st, 2016
Recently Facebook has implemented a new ‘Workplace’ for small businesses and non-profit organizations. The intention of the ‘Facebook Workplace’, is to connect everyone in all sorts of workplaces, from desk-bound professionals to employees who are constantly on the go and have little to no access to a computer or email, regardless of role, field, or industry. The new business communications platform is ad-free and not connected to any user’s existing or personal Facebook accounts. Businesses can sign up for ‘Workplace’ as an organization, where they’ll have to pay a monthly fee based on their number of users, but it’s free for nonprofits and educational organizations. ‘Workplace’ comes with many of Facebook’s means of communications and connectivity like group chats, live video, video calls, and news feeds.
Ditching the Distractions:
Business owners, entrepreneurs, and non-profit organizations can greatly benefit from ‘Facebook Workplace’. ‘Workplace’ has the potential to be a highly effective tool that can improve business productivity by unprecedented levels. It eliminates Facebook’s notorious reputation as a workplace distraction for employees and turns it into a platform where employees can stay connected, communicate faster and more effectively to get more work done.
Replacing the Old with the New:
Compared to the old and traditional ways of doing Facebook for business marketing, ‘Workplace’ improves communications and connectivity within and between businesses in ways that Facebook could never do before. Before ‘Workplace’, Facebook was only a social media platform for businesses to market on. Now, Facebook can be used for both digital marketing and professional communications, such as brainstorming, strategizing, and updating with fellow employees or executives. In other words, business marketing can now all be done in one place, rather than having to go from the meeting room to the Facebook page, so to speak. It makes managing business marketing much easier and much more efficient and productive.
The Future of ‘Facebook Workplace’:
As a new innovative feature for social media, the future of ‘Facebook Workplace’ is bright. Facebook’s ‘Workplace’ is the first of its kind in the world of social media. Given how big social media marketing has grown in recent years, ‘Workplace’ is sure to become not just a trendsetter but a big leap forward when it comes to developing new, unique, and engaging social media marketing strategies for businesses. Much like everything else in the ever-changing digital world, only time will tell whether or not ‘Workplace’ will stand the test of time and provide the online work environment that it is intended to be. For now, however, Facebook continues to implement new platforms just like ‘Workplace’ in the effort to make the social experience much more pleasant not only for individuals but the business marketing community as well.
Is your business or non-profit organization in its infant stages of online marketing? Batya Maman of Social Connect LLC can jump start your online presence and can even assist you in implementing the new ‘Facebook Workplace’ if it coincides appropriately with your marketing strategies. Click here to learn more about our Social Media Set Up Services!
Posted on: Wednesday, October 19th, 2016
If you are an entrepreneur who uses Twitter in your business marketing strategy then you have probably heard of Twitter Dashboard. However, do you really know exactly what it is and how to use effectively to positively impact your business? Use this quick guide to get started using Twitter’s newest business multi-tool today.
What is Twitter Dashboard?
While third-party dashboard products have been on the market for some time, Twitter released its own stand-alone version earlier this year. It is aimed at small to medium-sized businesses, unfamiliar with website marketing and development. The goal was to make tracking easier and improve those businesses’ abilities to connect and engage their market. Currently, Twitter Dashboard is available to all US businesses over a variety of platforms, including iOS mobile, Mac, and PC.
How to Get Started Using Twitter Dashboard?
- Visit Twitter Dashboard
- Login with your Twitter Business account.
- Enter the required business demographics.
- Choose the terms, hashtags etc., you wish to monitor.
- Filter out any associated terms not related to your business — also called negative keywords.
It is just that easy! Now take some time to familiarize yourself with the types of monitoring, data collection and analytics offered.
How Can Twitter Dashboard Boom Your Business?
Have you ever wondered what your most popular Tweet was, or how many reTweets your business promotions received? Analytic Twitter data, historically, has been a bit challenging to find and aggregate. The Twitter dashboard offers several options to easily track your #hashtags, mentions, reTweets and likes in one place. Use the dashboard to compile data into insightful reports, graphs and charts. You can easily view a snapshot of your recent performance or collate a historical view. This data can be valuable when planning marketing and promotional strategies.
Twitter dashboard increases engagement by keeping you connected to your consumer base with little effort. The ability to schedule Tweets means that you can meet your followers where they are and when they are online, without having to interrupt your daily schedule to do so. Twitter also offers inspiration when your creativity is running low. Suggested Tweets offered by Twitter encourage businesses to keep communications consistent and positive, which are two important factors to building trust in your brand.
Insightful data and automated posting help drive engagement. These are important considerations if you are bootstrapping your business with limited time and resources. For these businesses, the Twitter Dashboard is a powerful feature-packed app that while, free to use, can be invaluable to businesses wishing to engage and connect with their target demographic in a meaningful way.
Wish to learn more about the world of Twitter for your business? Check out the RIGHT and WRONG ways to use hashtags in your digital marketing efforts by clicking here!
Posted on: Wednesday, October 5th, 2016
The business world is a fast-paced ever-changing environment; new employees come in, and older employees retire. New technology and practices arrive like a tidal wave and it is always a race to keep up and be one of the first to implement new methods or risk getting left behind by competitors. Social media is one of those cases, as it has very quickly become one of the best and most important ways to market a business. Most of us in this day and age have experience with our personal profiles on social media and think we can navigate them in the business world. There are some pitfalls, however, that could even have potential legal ramifications, and the following list details some that you should avoid with careful planning and research
It is important to carefully select what kind of content you want to have in your posts and profile. Your advertising needs to be clear and concise, getting an easily understood message across in as few words as possible. It goes without saying almost, that this content needs to be honest as well as cleared in regards to intellectual property and any other third-party rights. The law and the FTC treat social media advertising seriously, much the same as any other form of formal advertising, and it is important to abide by legal restrictions. Avoid any confusing or conflicting messages. In addition, any content that you post to your channels MUST be original! Avoid plagiarism and ensure that any exact duplication of content is properly credited to its original source.
Consider the Platform:
There are several major platforms right now in social media, YouTube, Facebook, and Twitter among others, and with time some of these may fall and new programs rise. It is important to review each platform’s terms of service and specific rules regarding business profiles, advertising policies and posting restrictions.
Consider the Audience:
In any form of advertising, it is important to determine your audience and sculpt your message accordingly, and this is no different in social media marketing. In addition to this, it is important to research regulations if your audience includes children. Government and self-regulatory bodies both have protections and qualifications in place to protect children under the age of 13, and if you intend to gather information or market to children, you need to be intimately familiar with them.
Combine Professionalism and Accessibility:
Part of what makes social media marketing so impactful is the increased accessibility your business will have. It is also important to maintain a level of professionalism a degree above what you would want for a personal profile, although good humor is always praiseworthy and can increase your page-views. Finding a happy medium between business and light-hearted content can improve your social page’s intrigue.
With an increase in publicity and accessibility comes an increase in vulnerability. Look into two-factor authentication passwords and/or password management programs such as LastPass. A breach in security or a stolen password can negatively impact your image and compromise other information.
Think Before You Post or Follow:
The anonymity and general inconsequential nature of our personal use of the Internet is a dangerous reflex. Knee-jerk reactions and thoughtless posting are common and generally harmless for personal use. However, with a business profile, one must be more thoughtful and careful when posting or following. Make sure to follow reputable people and other businesses connected to your own and avoid following unconnected people or groups. Think carefully and re-read each post before hitting the submit button. An impetuous and poorly written post can have long-reaching negative consequences. Remember, much like an elephant, the Internet has a long memory.
Shown above are just a few examples of legal restrictions attached to creating and managing a social media page for your business, but don’t be dismayed. A well-organized and properly implemented social media presence could be the difference-maker in your business’s marketing efforts. If you think your company could use a little direction on how to use Facebook, Twitter, or other platforms to your advantage, contact us about our Company Training!